Home / Knowledge / News / Apparel/Garments / Cold weather no barrier for online shoppers in March
Cold weather no barrier for online shoppers in March
17
Apr '13
According to the latest results from the IMRG Capgemini e-Retail Sales Index, online shoppers were not put off from making purchase decisions by the freezing weather in March, as online retail sales rose 16% year-on-year.  In fact, the results conclude what has been a very solid first quarter of the year, with online sales up 15% on the same period in 2012, exceeding earlier expectations of 12%.

Highlights:
- Online retail sales up 16% year-on-year in March
- Q1 sales up 15% on Q1 2012
- Sales of clothing up 15% year-on-year despite unseasonable weather
- Mobile Index up 243% year-on-year - strongest growth since November 2012

In terms of sector performance, online clothing sales performed particularly well in March. Despite a disappointing start to spring, with parts of the country experiencing the highest March snowfall in 30 years, the online clothing sector recorded growth of 15%year-on-year – in contrast with the performance reported by several major UK high street brands.

Growth in sales via mobile devices (smartphones and tablets) was restored to levels last seen in 2012 with sales up 243% year-on-year.  This was despite a drop in average conversion rates to 1.8% compared to 2.3% in February.  This suggests that users are adopting mobile phones to access retail sites for more purposes (eg research, at home or on the move) as opposed to purely for direct purchases.

Andrew McClelland, Chief Operations & Policy Officer at IMRG: “Unseasonal weather patterns can impact some online retail sectors just as much as on the high street, so with the freezing weather in March it was a real surprise to see the clothing sector up by 15% year-on-year. In 2012 for example, we saw the wettest April on record and the online clothing sector was badly impacted, recording its lowest ever growth of 1%.

"What this demonstrates is that e-commerce is fairly unique in the retail industry, as it doesn’t always reflect analysts’ expectations; online shopping is so engrained in the culture now, the market seems to keep up its double-digit growth irrespective of potentially disruptive external factors.”

Chris Webster, VP, Head of Retail Consulting and Technology at Capgemini: “Despite the various challenges currently facing the wider retail sector, such as the weather and its subsequent impact on high-street footfall, online is continuing to show its resilience.

“While the sector may at times slow or report a marginal annual increase, overall growth for both online and mobile has been relentless. As retailers continue to develop multichannel offerings and improve mobile services in line with an ever evolving technology, the high-street will struggle to match the performance of their online counterparts.”


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search