Home / Knowledge / News / Apparel/Garments / M&S returns to Netherlands with 'Clicks & Bricks' strategy
M&S returns to Netherlands with 'Clicks & Bricks' strategy
17
Apr '13
British retailer, Marks & Spencer announces that it will return to the Netherlands with a combined e-commerce and stores ‘clicks & bricks' strategy, in line with its ongoing business plan to become a leading international, multi-channel retailer.

The move replicates M&S's successful return to France in 2011 with a ‘clicks & bricks' strategy which will also see three new full-line stores open in Paris this financial year. Following the launch of its dedicated Belgian website in November 2012, M&S also plans to open a flagship store at Toison D'Or, Brussels in 2015. Additionally, M&S is launching a dedicated website for customers in Luxemburg.

The approach will see M&S offer the very latest in online and offline shopping experiences to customers across the Netherlands. M&S's strategy for the Netherlands comprises:

A brand new Dutch website serving customers right across the country that launches 17 April – in Dutch, priced in Euros and with local delivery and payment options;

A complementary mobile optimised site that also launches tomorrow;

A world class multi-channel M&S store located on the Kalverstraat in the heart of Amsterdam's shopping district. Showcasing the future of retail with cutting-edge world first technology to improve and enhance the customer experience, the store will open at 11:30am tomorrow morning. Alongside M&S's outstanding quality food, customers will be able to browse and buy the latest London style from M&S's new E-boutique which features a truly unique Virtual Rail;

A new agreement with BP to open six M&S Simply Food pilots at BP forecourts at key locations in Randstad – with the first store opening in Utrecht in September 2013;

The opening of two full-line M&S stores at De Markies in The Hague in spring 2014 and a flagship store at The Rokin in Amsterdam by autumn 2015 – both offering a full clothing, homeware and food offer.

Speaking from Amsterdam, Marc Bolland, Chief Executive of Marks & Spencer, said: “We're extremely happy to be coming back to Holland in response to huge customer demand. We're coming back in a new way because Holland is one of the most internet savvy countries in Europe


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search