Home / Knowledge / News / Apparel/Garments / M&S returns to Netherlands with 'Clicks & Bricks' strategy
M&S returns to Netherlands with 'Clicks & Bricks' strategy
17
Apr '13
British retailer, Marks & Spencer announces that it will return to the Netherlands with a combined e-commerce and stores ‘clicks & bricks' strategy, in line with its ongoing business plan to become a leading international, multi-channel retailer.

The move replicates M&S's successful return to France in 2011 with a ‘clicks & bricks' strategy which will also see three new full-line stores open in Paris this financial year. Following the launch of its dedicated Belgian website in November 2012, M&S also plans to open a flagship store at Toison D'Or, Brussels in 2015. Additionally, M&S is launching a dedicated website for customers in Luxemburg.

The approach will see M&S offer the very latest in online and offline shopping experiences to customers across the Netherlands. M&S's strategy for the Netherlands comprises:

A brand new Dutch website serving customers right across the country that launches 17 April – in Dutch, priced in Euros and with local delivery and payment options;

A complementary mobile optimised site that also launches tomorrow;

A world class multi-channel M&S store located on the Kalverstraat in the heart of Amsterdam's shopping district. Showcasing the future of retail with cutting-edge world first technology to improve and enhance the customer experience, the store will open at 11:30am tomorrow morning. Alongside M&S's outstanding quality food, customers will be able to browse and buy the latest London style from M&S's new E-boutique which features a truly unique Virtual Rail;

A new agreement with BP to open six M&S Simply Food pilots at BP forecourts at key locations in Randstad – with the first store opening in Utrecht in September 2013;

The opening of two full-line M&S stores at De Markies in The Hague in spring 2014 and a flagship store at The Rokin in Amsterdam by autumn 2015 – both offering a full clothing, homeware and food offer.

Speaking from Amsterdam, Marc Bolland, Chief Executive of Marks & Spencer, said: “We're extremely happy to be coming back to Holland in response to huge customer demand. We're coming back in a new way because Holland is one of the most internet savvy countries in Europe

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search