Home / Knowledge / News / Apparel/Garments / Speedo signs Cullen Jones as new brand envoy
Speedo signs Cullen Jones as new brand envoy
19
Apr '13
Speedo, the world’s leading swimwear brand has unveiled two-time Olympic champion, Cullen Jones, as its latest brand ambassador.

The multi-year partnership will see Jones wear Speedo swimwear and equipment during competition until 2017, including at this year’s 15th FINA World Championships in Barcelona.

A mainstay of the USA sprint relay teams, Jones enjoyed a hugely successful 2012 Olympics, claiming Gold in the 4×100 Medley and Silver in the 4x100m Freestyle. He also secured an individual podium place, after finishing second in the 50m Freestyle.

These triumphs followed on from his first Olympic title at Beijing 2008, when Jones was part of the team which eased to victory in the 4x100m Freestyle.

As part of the new agreement, Jones will partner with Speedo on a series of initiatives to highlight the importance of swimming as a life skill.

As an ambassador for Speedo’s ‘Learn To Swim’ collection in the USA, Jones will become the face of the complete collection of swimwear, equipment and teaching aids for children aged 0-3, helping to develop basic swimming skills and confidence in the water.

The 29-year-old has first-hand experience of the importance of learning to swim, having almost drowned at the age of five, and is a pivotal player in the USA Swimming Foundation’s ‘Make A Splash’ campaign, which works to reduce the drowning rate of minority youths throughout America.

Speedo will also support Jones’ efforts to grow swimming among minority groups in America with Cullen’s Diversity Meet, an annual elite swimming event for American minority swimmers.

On becoming a Speedo ambassador, Jones said:“I am very excited to be a part of the Speedo family. I appreciate their support as I continue to race and in my work to educate kids and parents about how important it is to learn to swim.”

Sean Hastings, Vice President of Product and Marketing, Speedo International, said:

“Speedo’s passion is to inspire people to swim, and there is no better advocate of swimming as a life skill than Cullen Jones.

“From a near-death experience at the age of five to a double Olympic Champion, Cullen is living proof of the unique value of swimming. We look forward to working closely with him to help continue this great work, whilst also achieving yet more success in competitive swimming.”

Speedo

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search