Home / Knowledge / News / Apparel/Garments / Connecticut University team unveils new brand identity
Connecticut University team unveils new brand identity
Apr '13
The University of Connecticut Division of Athletics unveiled an updated visual identity and new uniforms for the Huskies. The new identity includes custom typography and numeral set, revised word marks, consolidated colors and a modern Husky logo, unifying the UConn brand aesthetic across all 24 intercollegiate sports.

Over the past 15 months, UConn Athletics worked closely with Nike to refresh the brand identity in order to develop a more defined, consistent look that will position the athletic department for the future.

UConn Athletics and Nike conducted extensive research, drawing insights from coaches, student athletes, administrators and members of the University community, to ensure UConn’s brand values — Pride, Loyalty, Excellence, Passion and Tradition — were more clearly reflected in their marks.

“We are proud to unveil the complete new visual identity of UConn Athletics,” said UConn Director of Athletics Warde Manuel.

“It was exciting to see many of our student-athletes modeling their new uniforms today, all featuring the primary UCONN identity and new Husky Dog logo in various locations on the team uniforms. Our student-athletes and coaches strongly believe that the new Husky dog logo boldly reflects our values and they are all very excited to wear it in competition and see it displayed prominently in our facilities.”


When it comes to communicating the UConn Athletics brand, color is of utmost importance. UConn’s colors, known as “National Flag Blue” and white, date back to the 1890s. The addition of red brings depth and distinction to the existing color palette and is reserved for limited accent use only. Blue suggests loyalty and integrity, while white represents confidence and honesty.


PRIMARY - The custom typeface, called UConn Extended, is a proprietary bespoke font created for the exclusive use of the University of Connecticut's Division of Athletics.

SECONDARY - The secondary sans-serif typeface, Gotham, was selected to complement the primary typeface. Gotham is part of a family that offers a range of weights, providing great versatility and legibility in print and electronic applications.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search