Home / Knowledge / News / Apparel/Garments / Ermenegildo Zegna to debut Maserati Quattroporte line
Ermenegildo Zegna to debut Maserati Quattroporte line
22
Apr '13
Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of Ermenegildo Zegna Group, signed a three-year agreement giving birth to a long-term partnership between the two brands, both representing Italian design and manufacturing excellence worldwide.

The first step in this direction pays tribute to the forthcoming Maserati Centennial in 2014, with a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna.

The Maserati flagship will be reinterpreted and customised with new colours, materials and trims inspired to the collections of a leading fashion Group in mens global luxury. In particular, fabrics will be produced by the historic woolmill Lanificio Zegna in Trivero.

Furthermore, a whole range of new optional trims by Zegna will be available for all Maserati models within 2015. In 2016, taking advantage of the Zegna Group long-term experience in custom-made fashion clothes, Maserati will approach new tailor-made solutions, with new colours and trims exclusively available.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be produced in 100 units only and customers will benefit from a unique collection of accessories by Zegna, specially designed for each Maserati. The first prototype will be unveiled during one of the forthcoming International Auto Shows.

The Quattroporte Limited Edition launch will be supported by a communication campaign and a series of important international events, while the partnership includes special initiatives reserved to top customers of the two brands.

We already had a positive collaboration in the past with Fiat Group and, in particular, with Maserati - commented Gildo Zegna, CEO of Ermenegildo Zegna Group. Both companies have a centenary industrial tradition and are renowned worldwide as ambassadors of Italian excellence.

A new partnership during the Centennial celebrations of Maserati, one of the car manufacturers with most allure, tradition and sporting successes worldwide, is for us a great pride. I am confident that by this renewed collaboration both brands will be able to combine the tailored attention to details with cutting-edge technology, leading to the creation of a new world icon of style and elegance.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna, with trims and options designed by Zegna, will feature an extremely comfortable interior, evoking the timeless charm of the Italian lifestyle.

The partnership between Maserati and Ermenegildo Zegna Group is the meeting point of two leading companies representing pioneering Italian design and manufacturing said Sergio Marchionne, CEO of Fiat Chrysler Group and President of Maserati.

Maserati is a prestigious automotive brand, standing at the edge of an unparalleled strategic and industrial growth in terms of products and market presence. The partnership with an equally prominent company as Ermenegildo Zegna will benefit both brands and the Fiat Chrysler Group. Furthermore, from a personal point of view, I am proud of this outstanding collaboration between two leading Italian companies.

Ermenegildo Zegna


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search