Home / Knowledge / News / Apparel/Garments / Ermenegildo Zegna to debut Maserati Quattroporte line
Ermenegildo Zegna to debut Maserati Quattroporte line
22
Apr '13
Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of Ermenegildo Zegna Group, signed a three-year agreement giving birth to a long-term partnership between the two brands, both representing Italian design and manufacturing excellence worldwide.

The first step in this direction pays tribute to the forthcoming Maserati Centennial in 2014, with a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna.

The Maserati flagship will be reinterpreted and customised with new colours, materials and trims inspired to the collections of a leading fashion Group in mens global luxury. In particular, fabrics will be produced by the historic woolmill Lanificio Zegna in Trivero.

Furthermore, a whole range of new optional trims by Zegna will be available for all Maserati models within 2015. In 2016, taking advantage of the Zegna Group long-term experience in custom-made fashion clothes, Maserati will approach new tailor-made solutions, with new colours and trims exclusively available.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be produced in 100 units only and customers will benefit from a unique collection of accessories by Zegna, specially designed for each Maserati. The first prototype will be unveiled during one of the forthcoming International Auto Shows.

The Quattroporte Limited Edition launch will be supported by a communication campaign and a series of important international events, while the partnership includes special initiatives reserved to top customers of the two brands.

We already had a positive collaboration in the past with Fiat Group and, in particular, with Maserati - commented Gildo Zegna, CEO of Ermenegildo Zegna Group. Both companies have a centenary industrial tradition and are renowned worldwide as ambassadors of Italian excellence.

A new partnership during the Centennial celebrations of Maserati, one of the car manufacturers with most allure, tradition and sporting successes worldwide, is for us a great pride. I am confident that by this renewed collaboration both brands will be able to combine the tailored attention to details with cutting-edge technology, leading to the creation of a new world icon of style and elegance.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna, with trims and options designed by Zegna, will feature an extremely comfortable interior, evoking the timeless charm of the Italian lifestyle.

The partnership between Maserati and Ermenegildo Zegna Group is the meeting point of two leading companies representing pioneering Italian design and manufacturing said Sergio Marchionne, CEO of Fiat Chrysler Group and President of Maserati.

Maserati is a prestigious automotive brand, standing at the edge of an unparalleled strategic and industrial growth in terms of products and market presence. The partnership with an equally prominent company as Ermenegildo Zegna will benefit both brands and the Fiat Chrysler Group. Furthermore, from a personal point of view, I am proud of this outstanding collaboration between two leading Italian companies.

Ermenegildo Zegna


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search