Intertextile Beijing Apparel Fabrics sets new records

Buyers value the chance to meet overseas exhibitors

Whether it was Chinese buyers looking for European and other Asian suppliers, or overseas visitors searching for exhibitors from China, all agreed that Intertextile Beijing Apparel Fabrics had what they were looking for. Mr Philip Walker of New Look Retailers from the UK attended the fair to learn the latest trends and secure some long-term production agreements with Chinese, Korean and Taiwanese exhibitors. “The show has been good, and we have been able to cover 40 or 50 of the key suppliers,” he said. “We have found what we are looking for this time.”

Ms Adrianna Rychlik from Besta Plus in Poland used to buy fabrics and accessories in her home country. “Now we want to buy these in China, and I have already placed an order with one supplier,” she said. “We will also come to the Intertextile Shanghai show in October.”

Local buyers took the opportunity to meet overseas exhibitors and gain new design ideas from Europe and Asia. “I like this show because I’m inspired by the wide range of overseas products, including their designs and texture, which is very helpful to my work as a fashion designer,” said Mr Wang Zhenyu of well-known Chinese fashion brand S.Deer.

Trend forums and seminars provide inspiration to the industry for Spring / Summer 2014

Not just a platform for sourcing the latest fabrics, Intertextile Beijing also provided inspiration for next season’s trends through trend forums and seminars. This edition featured three trend forums highlighting general Spring / Summer 2014 trends, and trends for suitings and ladieswear. Mr Chao Shen, General Manager of Suzhou Xinjiang Textile visited the trend forum to reference colour schemes and trend concepts. “The forum has high accuracy and we can learn the general international fashion direction from it,” he said.

In addition to the trend forum, a number of seminars focused on next season’s trends as well. “Trend seminars are fundamental at fairs such as this,” believes Mr Laurent Le Mouël, Artistic Director at NellyRodi Agency and one of the seminar speakers. “Not only do they offer the opportunity to have relevant insights on seasonal colours, fabrics, and key products of the season, but they also provide visitors with essential inputs on architecture and design trends. These are key elements to understand where the fashion trends come from and we can figure out what the next season is going to be like in terms of style,” he believes.