Home / Knowledge / News / Apparel/Garments / Macy's launches 'Keds' new girls apparel line
Macy's launches 'Keds' new girls apparel line
24
Apr '13
This month, Keds new apparel line is launching at 150 Macy’s stores nationwide and online at macys.com and Keds.com. The collection of sportswear separates is inspired by the brand’s all-American heritage, featuring classically tailored staples that coordinate seamlessly with the Keds footwear line.

Each month, fans of the collection can shop for new head-to-toe styles that will keep them feeling and looking good as they step out in style.

“The Keds girl is all about energy and expression; she is inspired by clothes that feel classic but fashion-forward, and appreciates quality detailing and unexpected finishing touches. We strive to continuously introduce new product for her that is feminine, flattering and spirited, and at an accessible price point,” said Rick Blackshaw, president, Keds.

“Keds and Macy’s share a passion for inspiring girls to look great and feel confident, and we look forward to dressing our fans on such a large scale.”

With silhouettes that feature clean lines, contrasting colors and fun prints, girls have never had it easier when choosing what to wear. Bold blues, reds and yellows speak to a classic style sensibility, while polka dots, stripes and florals add a sense of whimsy, offering a range of looks. Customers can shop for fashionably affordable skirts, pants, knits, wovens, tops, jackets, shorts and tees in Macy’s Mstylelab department.

“We are excited to be the first to offer Keds’ new sportswear collection to those independent girls who are interested in experimenting with fashion,” said Molly Langenstein Macy’s executive vice president and group merchandise manager for Millennial.

“The Keds brand aims to inspire girls to be independent, creative and positive role models, which is a mission that resonates with Macy's confident and independent shopper. Together, Keds and Macy's will provide customers with fresh fashion that will make her smile.”

About Macy’s

Macy's the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.

Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Keds

In 1916 Keds redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave.

Macy's


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search