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Macy's launches 'Keds' new girls apparel line
24
Apr '13
This month, Keds new apparel line is launching at 150 Macy’s stores nationwide and online at macys.com and Keds.com. The collection of sportswear separates is inspired by the brand’s all-American heritage, featuring classically tailored staples that coordinate seamlessly with the Keds footwear line.

Each month, fans of the collection can shop for new head-to-toe styles that will keep them feeling and looking good as they step out in style.

“The Keds girl is all about energy and expression; she is inspired by clothes that feel classic but fashion-forward, and appreciates quality detailing and unexpected finishing touches. We strive to continuously introduce new product for her that is feminine, flattering and spirited, and at an accessible price point,” said Rick Blackshaw, president, Keds.

“Keds and Macy’s share a passion for inspiring girls to look great and feel confident, and we look forward to dressing our fans on such a large scale.”

With silhouettes that feature clean lines, contrasting colors and fun prints, girls have never had it easier when choosing what to wear. Bold blues, reds and yellows speak to a classic style sensibility, while polka dots, stripes and florals add a sense of whimsy, offering a range of looks. Customers can shop for fashionably affordable skirts, pants, knits, wovens, tops, jackets, shorts and tees in Macy’s Mstylelab department.

“We are excited to be the first to offer Keds’ new sportswear collection to those independent girls who are interested in experimenting with fashion,” said Molly Langenstein Macy’s executive vice president and group merchandise manager for Millennial.

“The Keds brand aims to inspire girls to be independent, creative and positive role models, which is a mission that resonates with Macy's confident and independent shopper. Together, Keds and Macy's will provide customers with fresh fashion that will make her smile.”

About Macy’s

Macy's the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.

Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Keds

In 1916 Keds redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave.

Macy's

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