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ASICS America re-signs Lolo Jones as brand envoy

April 24, 2013 (United States Of America)

ASICS America is pleased to announce that they re-signed two-time 60-meter hurdles indoor World Champion Lolo Jones. She is the first woman ever to claim back-to-back World Indoor titles in the 60-meter hurdles while setting an American record in the process.

Jones explosive speed and power on the track has earned her a spot as a brakeman on the U.S. national bobsled team, recently winning a gold medal in the mixed team event at the 2013 World Championships. At the 2012 London Olympics, Jones placed fourth in the 100-meter hurdles.

“I’m delighted to extend my relationship with ASICS for both my track and field and bobsledding endeavors,” said Jones. “The quality of ASICS shoes, apparel and accessories is world-class. I feel I’m in excellent hands with ASICS as they share my passion for competition and continuous improvement.”

Looking ahead, Jones intends to return to the track this spring in the 100-meter hurdles and bobsled next fall. Next up on her race schedule is Drake Relays April 24-28, 2013 in her hometown of Des Moines, Iowa.

“Lolo’s ability to triumph and expand her athleticism into a new sport embodies the ASICS spirit of ‘pushing the limits of your comfort zone’,” said ASICS Athlete Manager, Annie Adams. “Lolo is a talented and charismatic ambassador for the ASICS brand. We look forward to supporting her, whether she’s flying over hurdles or racing down the bobsled track.”

A 2004 graduate of Louisiana State University, Jones won three NCAA titles and garnered 11 All-American honors while at the university. Among her many professional achievements, she won indoor national titles in 2007, 2008 and 2009 in the 60-meter hurdles, gold medals at the World Indoor Championship in 2008 and 2010, and a silver medal at the 2008 World Athletics Final. She currently resides in Baton Rouge, Louisiana.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.


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