Home / Knowledge / News / Apparel/Garments / ASICS America re-signs Lolo Jones as brand envoy
ASICS America re-signs Lolo Jones as brand envoy
24
Apr '13
ASICS America is pleased to announce that they re-signed two-time 60-meter hurdles indoor World Champion Lolo Jones. She is the first woman ever to claim back-to-back World Indoor titles in the 60-meter hurdles while setting an American record in the process.

Jones explosive speed and power on the track has earned her a spot as a brakeman on the U.S. national bobsled team, recently winning a gold medal in the mixed team event at the 2013 World Championships. At the 2012 London Olympics, Jones placed fourth in the 100-meter hurdles.

“I’m delighted to extend my relationship with ASICS for both my track and field and bobsledding endeavors,” said Jones. “The quality of ASICS shoes, apparel and accessories is world-class. I feel I’m in excellent hands with ASICS as they share my passion for competition and continuous improvement.”

Looking ahead, Jones intends to return to the track this spring in the 100-meter hurdles and bobsled next fall. Next up on her race schedule is Drake Relays April 24-28, 2013 in her hometown of Des Moines, Iowa.

“Lolo’s ability to triumph and expand her athleticism into a new sport embodies the ASICS spirit of ‘pushing the limits of your comfort zone’,” said ASICS Athlete Manager, Annie Adams. “Lolo is a talented and charismatic ambassador for the ASICS brand. We look forward to supporting her, whether she’s flying over hurdles or racing down the bobsled track.”

A 2004 graduate of Louisiana State University, Jones won three NCAA titles and garnered 11 All-American honors while at the university. Among her many professional achievements, she won indoor national titles in 2007, 2008 and 2009 in the 60-meter hurdles, gold medals at the World Indoor Championship in 2008 and 2010, and a silver medal at the 2008 World Athletics Final. She currently resides in Baton Rouge, Louisiana.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.

ASICS

Must ReadView All

Textiles | On 23rd Aug 2016

China to extend duty-free benefit to 17 Bangla products

China is planning to add 17 more products from Bangladesh, including...

Textiles | On 23rd Aug 2016

‘Low yields could make India a cotton importer’

In spite of the largest cotton acreage in India, the yields are very...

Apparel/Garments | On 23rd Aug 2016

China to dethrone US as world’s biggest retail market

“China will dethrone the current leader, the US to become the world’s ...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search