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Reebok launches stylish dance & yoga apparel line
Apr '13
Reebok, the innovative and high performance fitness brand, introduces new Dance and Yoga apparel. This new Reebok Yoga and Dance collection is part of the Reebok’s commitment to women’s fitness, aiming to change the way women perceive, define and experience fitness.

The two categories are designed for high energy, giving you an edge whilst working out and hence makes you feel sexy, powerful and fit.

A one of a kind contribution to the arena of fitness, the studio apparel is equipped with PlayDry Technology for moisture management; it helps you keep moisture away from skin. The construction of apparel is such that they will feel gentle on the wearer’s skin even through the longest fitness sessions.

Dance Apparel -

A brand new apparel and footwear collection is designed for style and fitness highlighting unique and functional features that capture the fundamental movements of dance. Taking inspiration from Latin Dance, the Reebok Dance collection combines bright colors and bold detailing with feminine designs and silhouettes creating striking and energetic pieces.

With design details including layering options, the apparel is customizable to meet each woman’s individual workout and style needs.

Yoga Apparel –Partnered alongside world renowned yoga expert, Tars Stiles, Reebok’s latest Yoga apparel brings flair to women’s yoga for Spring Summer 2013. Implicitly functional, this new line is practical as well as stylish, fun and contemporary. Reebok’s new yoga apparel is designed to feel as good during practice as it looks in the studio, with soft draping designs that offer ultimate comfort.

The vibrant silhouettes and 4-way fabrics move with every stretch, every pose, and every minute of practice complementing women’s bodies during yoga. Using bold statement graphics and contemporary urban designs, Tara worked closely with the design team, bringing her expert eye to the process and ensuring that functionality was seamlessly combined with the overall aesthetic.

Using bold statement graphics and contemporary urban designs, the Reebok Yoga collection is effortlessly cool - designed to make women feel empowered while they workout

About Reebok India

Reebok India has a pan–India presence with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry. In the past, Reebok supported its fun with fitness brand promise through their global tie up with Cirque De Soleil for Jukari- Fit to Fly and Fit to Flex fitness program.

In recent times, Reebok has also partnered with CrossFit - the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders.

Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors including the likes of Gautam Gambhir, Captain MS Dhoni, Irfan Pathan hockey majors Sandeep Singh and Sardar Singh amongst others.


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