Thursday, April 25, Jovani will host a press preview for some of the biggest names in fashion media. With editors from Cosmopolitan and Elle to celebrity guests in attendance, Jovani’s newest collection is already stirring up excitement. The two-hour cocktail event will feature models in 42 looks that range from intricately beaded cocktail dresses to evening gowns featuring nude illusion lining. The Jovani dresses for holiday 2013 are dynamic and sultry. Focusing on metallic tones and elaborate beading, Jovani’s newest collection is a glamorous transition from the softness of nude and blush that the fashion house focused on for their prom and spring 2013 lines.
With the international bestselling book The Great Gatsby coming out in film early next month, an infusion of art deco and roaring 20’s flair have been a major influence on Jovani’s design director’s aesthetic for holiday. Julie Durocher, who has sketched thousands of designs for Jovani, has had this art deco style in mind for over a year. “While doing fabric research, I became attracted to this whole art deco feel,” said Durocher. “I was seeing more architectural looks and fell in love with the idea that these patterns could be featured in longer lengths, sleeves, and fringe.”
Jovani, who is consistently ranked number one for prom dresses, is ready to expand their image beyond the teen realm. The fashion house prides itself on being a provider of classic and trendsetting eveningwear for women at an age. From their modern bridal line to their fun and festive party dresses, Jovani provides an amazing selection of dresses that fit women at any stage in their lives. The 2013 holiday collection is no different, and its trendsetting styles will be perfect for the woman looking for a classic and glamorous look in the modern world.
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