Home / Knowledge / News / Apparel/Garments / Nike & Minnesota Vikings unveil elite uniform design
Nike & Minnesota Vikings unveil elite uniform design
Apr '13
Nike and the Minnesota Vikings unveiled the team's new NFL Nike Elite 51 Uniform design for the 2013 NFL season. The uniform is a completely integrated system of dress featuring a modern representation of Viking folklore merged with a deeply respected football culture.

Nike designers and the NFL worked closely with Viking athletes, coaches and administrators to truly understand what makes a Viking, researching the roots of traditional ancient Viking culture and examining the powerful characteristics of the Vikings football team of today.

The environment in Minnesota also served as a foundation for the Vikings new design – a harsh yet beautiful combination of land, water and weather. Vikings — men of adventure, strength and exploration — built their ships and tools with a refined craftsmanship and ornamentation.

Accordingly, the uniform design features strong simple lines that reflect the curves in the bow of a Viking ship. The same design lines are seen on ancient Viking horns, which now appear as a shiny accent on the new matte purple football helmets.

“There’s a harshness to the environment in Minnesota and it really creates a strength within those who live here,” said Vikings linebacker Chad Greenway. "The new uniforms are simple and powerful, and this design truly feels like us. I couldn’t be more proud to wear it this season.”

The Vikings color palette stays true to tradition while featuring a refreshed brighter gold accent that allows the purple to stand out. The unique new numbers and font are reminiscent of early Vikings uniform designs but now feature curved serifs that reflect the bow of a Viking ship. The Vikings wordmark is proudly positioned on the front of the jersey.

As a reminder to the athletes as they suit up for the season, the inside back jersey neckline features a simple ornamental design similar to those seen in traditional Norse culture.

“The Nike Elite 51 uniform gives us a highly innovative, performance-led canvas to really tell the Viking story,” said Todd Van Horne, Nike’s Global VP and Creative Director for Nike Football. “This new design is a modern representation of the Viking culture and makes a simple, yet powerful statement.”


Designed and engineered from the inside out, the NFL Nike Elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert. Lightweight padding is also integrated directly into the crucial “hit zones” in the baselayer. New innovations include integrated Flywire technology in the neckline to reduce weight and provide lockdown fit over pads, increased sleeve articulation for better range of motion, and all-over four-way stretch fabrication to provide a streamlined shrink-wrap fit.

“I’ve worked closely with Nike designers for years to provide input on the way this uniform should be built,” said Minnesota Vikings running back Adrian Peterson. "The way a uniform fits really does matter when you’re out there on the field. I think fans will love the new design – it’s the way a Viking is supposed to look.”


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search