Home / Knowledge / News / Apparel/Garments / Nike & Minnesota Vikings unveil elite uniform design
Nike & Minnesota Vikings unveil elite uniform design
26
Apr '13
Nike and the Minnesota Vikings unveiled the team's new NFL Nike Elite 51 Uniform design for the 2013 NFL season. The uniform is a completely integrated system of dress featuring a modern representation of Viking folklore merged with a deeply respected football culture.

Nike designers and the NFL worked closely with Viking athletes, coaches and administrators to truly understand what makes a Viking, researching the roots of traditional ancient Viking culture and examining the powerful characteristics of the Vikings football team of today.

The environment in Minnesota also served as a foundation for the Vikings new design – a harsh yet beautiful combination of land, water and weather. Vikings — men of adventure, strength and exploration — built their ships and tools with a refined craftsmanship and ornamentation.

Accordingly, the uniform design features strong simple lines that reflect the curves in the bow of a Viking ship. The same design lines are seen on ancient Viking horns, which now appear as a shiny accent on the new matte purple football helmets.

“There’s a harshness to the environment in Minnesota and it really creates a strength within those who live here,” said Vikings linebacker Chad Greenway. "The new uniforms are simple and powerful, and this design truly feels like us. I couldn’t be more proud to wear it this season.”

The Vikings color palette stays true to tradition while featuring a refreshed brighter gold accent that allows the purple to stand out. The unique new numbers and font are reminiscent of early Vikings uniform designs but now feature curved serifs that reflect the bow of a Viking ship. The Vikings wordmark is proudly positioned on the front of the jersey.

As a reminder to the athletes as they suit up for the season, the inside back jersey neckline features a simple ornamental design similar to those seen in traditional Norse culture.

“The Nike Elite 51 uniform gives us a highly innovative, performance-led canvas to really tell the Viking story,” said Todd Van Horne, Nike’s Global VP and Creative Director for Nike Football. “This new design is a modern representation of the Viking culture and makes a simple, yet powerful statement.”

THE NIKE ELITE 51 UNIFORM – AN INTEGRATED SYSTEM OF DRESS

Designed and engineered from the inside out, the NFL Nike Elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert. Lightweight padding is also integrated directly into the crucial “hit zones” in the baselayer. New innovations include integrated Flywire technology in the neckline to reduce weight and provide lockdown fit over pads, increased sleeve articulation for better range of motion, and all-over four-way stretch fabrication to provide a streamlined shrink-wrap fit.

“I’ve worked closely with Nike designers for years to provide input on the way this uniform should be built,” said Minnesota Vikings running back Adrian Peterson. "The way a uniform fits really does matter when you’re out there on the field. I think fans will love the new design – it’s the way a Viking is supposed to look.”

Nike

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search