Home / Knowledge / News / Apparel/Garments / Myntra launches third edition of Star N Style
Myntra launches third edition of Star N Style
29
Apr '13
To redefine the fashion space this summer, Myntra.com, India’s largest e-portal for fashion and lifestyle products, along with the gorgeous Bollywood actress Genelia Deshmukh announced the launch of the third edition of their fashion property Star N Style.

Along with the new collection, Myntra.com also launched its mobile interface to help shoppers gain anytime, anywhere access to their favourite online fashion destination in India. Much to the anticipation of the fans and audience, Genelia revealed secrets about her personal style while chatting with popular Bollywood & Fashion blogger Miss Malini, making the event even more exciting.

Genelia launched six new looks that are now free for all to embody. Whether it is an evening dinner date, lunch with friends or a casual outing, this vibrant collection inspired by global Spring Summer’13 trends is available only on Myntra.com.

Myntra’s constant quest to exceed customer expectations by providing tailor-made fashion solutions is evident, given the fact that they have associated with 3 leading ladies and fashion icons to launch new editions of Star N Style every quarter. This property was first launched by the elegant Kalki Koechlin, followed by the ravishing actor Chitrangada Singh. With today’s launch, Genelia Deshmukh became the third star to showcase her picks on Star N Style.

“Star N Style is one of our most engaging platforms that has been designed keeping in mind the emerging fashion trends and more importantly, the pulse of today’s youth. Fashion in India is greatly influenced by Bollywood celebrities and Genelia strikes a unique chord with today’s youth,” stated Sunjay Guleria, VP Marketing, Myntra.

“Backed by our new mobile interface which allows shoppers to browse through 30,000 products across 500 brands anytime, anywhere, we foresee great uptake and feel that we can confidently address the needs of the fashion space, at large,” added Sunjay.

“For me, Myntra.com stands for quality, trust and a world of opportunities. I feel truly excited about becoming the face of Star N Style. I look forward to sharing my personal insights on fashion and consider this as a great platform to engage with a wider audience,” said Genelia Deshmukh, Bollywood actress.

‘Star N Style’ aims at bringing celebrity youth icons together to showcase their personal style. Genelia’s unique looks will be exclusively showcased on Star N Style along with her style tips on Myntra.com’s style blog – Style Mynt.

Myntra.com


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search