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The Game unveils US-produced collegiate apparel line
30
Apr '13
Sports headwear brand The Game is launching a collegiate apparel line that includes a collection entirely manufactured in the United States called American Threads. Founded in 1986 by sporting goods icon Neil Stillwell and known for its superior quality, tradition, and signature designs, The Game provides official headwear for nearly a thousand college baseball teams.

"We are one of the few manufacturers of collegiate apparel that can take a product from the cotton field, all the way through finishing, and to college playing fields right here in America," says Jeff Stillwell, President of The Game.

"We believe the time is right to manufacture a collegiate apparel collection here in our own country. We see some positive business reasons, of course. But more importantly we also appreciate the impact that manufacturing apparel line will have on the US economy and in creating new jobs."

"We recognize that in today's economic climate, it's a bold move. But The Game has been about bold innovation since its founding. This is an exciting venture for us, and we know it's the right thing to do, at the right moment in our company's history."

The Game's American Threads collection will be available in campus bookstores starting in the Fall of 2013.

Founded in 1986 and recognized for "The Bar" and "The Circle" signature designs, The Game sells sportswear and headwear to team dealers, and through sporting goods, college, outdoor, and specialty stores. The company also holds licenses for Salt Life and RealTree, as well as for Nascar merchandise.

The Game is a subsidiary of Delta Apparel, Inc. based in Greenville, SC, an international design, marketing, manufacturing, and sourcing company that features activewear apparel and headwear, along with high quality private label programs.

The Game


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