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Elle launches 'Botanical theme' women's S/S line
Apr '13
Elle fashionwear, the French fashion brand, launches its Spring Summer 2013 collection, embodying the spirit of the new age fashionista who believes in creating her own style but is also chic, feminine and experimental.

Key inspirations include distinct themes of Botanical, Give Me Blue, Nutopia & Colour Theory

The latest collection comprises breezy day dresses, coloured denims, flirty jumpsuits and chic accessories to make you every inch the summer diva. The sleek silhouettes, unique colour combinations and elegant designs incorporated translate the line into timeless French fashion.

Collection highlights:

The Spring Summer collection is all about an optimistic, liberal and unique persona with designs revolving around six themes relevant to the season.

The Botanical theme unveils a journey to the unexplored dimensions of botanical life. Green is the main colour in this theme with touches of red, yellow and grape purple. Experience pristine beauty with ‘Clarity’; pieces borne from this idea define sophisticated casual wear.

Along with breezy and feminine key detailing of sheer tonal layering, the styles in this collection display strong graphic colour blocked silhouettes. The Summer Party has ultra-feminine summer dresses in soothing pastels as well as rich and bright colours aiming to keep your days as chic as your nights.

Add a bit of elegant quirkiness with the Give Me Blue inspiration. Sport playful prints from the bygone sailing era such as old maps, vintage letters, compass and pocket watches all on a serene spectrum of blue. Adding a burst of colour are splashes of geranium pink and banana crepe yellow. Watch naïve romance and a hippy free spirit come together to create Nutopia in a delicate interplay between over-exposed colours, heady florals and lace.

Feel the warmth of summer with a bright ensemble reflecting the Colour Theory. Pale pastels blend seamlessly with vibrant and bright colours completed by multi-coloured prints and clean textures.

About ELLE Fashionwear:

ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.

ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women.The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.

ELLE products are sold across 80 countries worldwide.In India, ELLEis available in exclusive ELLE boutiques in Delhi, Mumbai, Bangalore Chandigarh and Calcutta as well as through select outlets of shop-in-shops like Central, Kapsons, Lifestyle, Shoppers Stop, Stanmax, Big Life etc. The brand plans to have a network of over 20 stores by the end of 2013.


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