Home / Knowledge / News / Apparel/Garments / Warrior unveils Liverpool FC new iconic red jersey
Warrior unveils Liverpool FC new iconic red jersey
02
May '13
Following the landmark success of Warrior’s inaugural Liverpool FC home kit – the fastest-selling in the Club’s history – the brand has revealed its new design for the 2013/14 season.

Headlining Warrior’s new and electrifying ‘Rise Up LFC’ campaign, the home kit is a modern take on the 1984 version, worn during the Club’s fourth European Cup win.

“The new home kit pays tribute to the renowned success LFC is built on, but it is also a nod to the future,” said Richard Wright, head of Warrior Football. “With high performance the top priority, our design team has further developed what was loved about our last design and lifted it to a new level. The result is an innovative take on the iconic red jersey.”

Liverpool FC manager Brendan Rodgers has applauded the new home kit.

“It’s distinctly Liverpool which the players and I love. It exceeds what we need it to do technically while also delivering a strong visual statement,” said Rodgers.

The 2013/14 Liverpool FC home kit includes a number of fresh design features.

Giving the familiar a contemporary overhaul, a white three-piece collar set upon a striking red colour scheme is complemented by mirrored details on each sleeve. Historically worn by player greats such as Alan Kennedy and Ian Rush, the bold white accents define the overall look.

Embraced by fans following its re-introduction in 2012, the Liver Bird crest has been incorporated into the new design in two key ways. Running alongside the embroidered emblem, a new pin-striped sublimation print on the front of the shirt showcases the iconic symbol with the words, ‘Liverpool FC’. Interwoven using a darker red hue, this eye-catching detail strengthens the kit’s visual depth.

In line with the 2012/13 version, two embroidered Eternal Flames alongside a 96 logo are located on the nape of the shirt’s neck to commemorate the events at Hillsborough in 1989.

Engineered to enable optimum on-pitch performance, the kit has been constructed using War-Tech, Warrior’s signature apparel technology system. Highly breathable, moisture-wicking War-Tech fabric has been used to build the main body of the shirt. Four-way stretch mesh paneling under the arms and across the back will allow for unparalleled airflow and ventilation, helping players stay comfortable in core heat areas of the body.

Liverpool FC captain Steven Gerrard says the new design has been embraced by his teammates.

“The players and I are all genuine fans of the new kit,” he said. “It will certainly spark many happy memories of the Club’s famous fourth European Cup win for supporters of that era. As with all Liverpool shirts, I will wear it with pride and carry the excitement and history of what it represents, and, as a team, we hope to bring that success back to the Club.”

Warrior


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search