Debenhams launches bikini with mega-boost padding

The new bikinis have mega-boost padding in, plus an underwire to support and shape the bust.

The 20 piece range of Ultimate Beach bikinis go on sale this week in Debenhams stores nationwide and online, as the sun is shining and temperatures across the UK are finally reaching double figures, bringing thoughts of hot, summer beach holidays to mind.

The range features varying levels of cleavage support and enhancement, meaning women can choose just how big a boost they want to achieve.

For a subtle lift, there’s a natural foamed cup option, right through to a noticeable lift and uplift. To achieve a dramatic cleavage boost, one of the bikinis has a built-in ‘extreme’ lift and adds curves in all the right places.

Says Sasha Nagalingam, Senior Swimwear buyer for Debenhams, “This bikini gets big results – no surgery required!

“The best thing is women can choose how big or small they want the look to be, meaning there’s an easy way to get any level of cleavage on the beach.”

With a host of celebrities such as Katie Price, Victoria Beckham, Samia Ghadie and Amy Childs having gone under the knife, it’s a popular look to have a bigger cleavage than ever before.

Women conscious of having a smaller bust can boost their confidence when at the beach or around the pool using these clever bikinis, while those with bigger assets can rest assured they feel and look firm with the help of the padding and underwire.

Continues Sasha Nagalingam, “With over 20 pieces in the range, there’s enough to last women more than a two week holiday in the sun, meaning they can feel confident and happy to bare their beach bods the entire break.

“We see a huge percentage of our A-C cup bras sold have enhancing elements to them, so there was a clear opportunity to offer our swim customers something that makes them feel and look great on the beach as well as in the bedroom.”

Debenhams