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HOU5E to change blueprint of apparel industry
May '13
The same ingenuity and fortitude that served as the backbone of Tultex (a brand that popularized the sweatshirt in the 1940) and College House (an originator of licensed apparel) over the past 75 years, have helped cement the foundation of HOU5E.

Its rich heritage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology will elevate HOU5E throughout the apparel industry. Not content to rest upon the success of its predecessors, HOU5E has reinvented itself, creating a new classic in today’s evolving marketplace.

Founder and Chief, Ryan Saunders, remarks, "with HOU5E, we created a brand that rises above the gimmicky nuance that has saturated the apparel industry over the past decade to allow our customers to add their own look and feel to modern day wardrobe staples, such as tees and hoodies." This feat is accomplished through HOU5E’s BUILTiD interface, a simple yet ingenious customization interface. Thereby, providing the consumer with the ultimate personal shopping experience.

Displaying a commitment to innovation, with FIVE (a crowdsourced design platform developed to actively engage consumer insight), TEAM (their group design interface), and a progressive marketing strategy, HOU5E is positioned to forever alter the apparel landscape.

While leveraging the relationships that College House has solidified with licensing entities over the past several decades, HOU5E is gearing up to position Limited Edition lines, designed by the House Community, throughout the college bookstore retail channel and beyond. The result of their crowdsourced retail distribution strategy embodies the continual refrain that House was Built by You.

Because this is such an intrinsic part of the brand, it is stamped on every HOU5E label: “The issue number is unique to every design that is produced by the HOU5E community of designers and contributors. It signifies our commitment to providing you with an authentic and compelling experience.”

About HOU5E:

Based in Chicago, Illinois, its rich lineage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology continues to elevate HOU5E in the apparel industry. Not content to rest upon its proud heritage, HOU5E is dedicated to providing the ultimate personal shopping experience via its inventive crowd sourced design philosophy and apparel customization options that allows their customers to add their own look and feel to the HOU5E brand. It is HOU5E’s mission to change the way you think about and buy apparel.


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