Home / Knowledge / News / Apparel/Garments / HOU5E to change blueprint of apparel industry
HOU5E to change blueprint of apparel industry
May '13
The same ingenuity and fortitude that served as the backbone of Tultex (a brand that popularized the sweatshirt in the 1940) and College House (an originator of licensed apparel) over the past 75 years, have helped cement the foundation of HOU5E.

Its rich heritage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology will elevate HOU5E throughout the apparel industry. Not content to rest upon the success of its predecessors, HOU5E has reinvented itself, creating a new classic in today’s evolving marketplace.

Founder and Chief, Ryan Saunders, remarks, "with HOU5E, we created a brand that rises above the gimmicky nuance that has saturated the apparel industry over the past decade to allow our customers to add their own look and feel to modern day wardrobe staples, such as tees and hoodies." This feat is accomplished through HOU5E’s BUILTiD interface, a simple yet ingenious customization interface. Thereby, providing the consumer with the ultimate personal shopping experience.

Displaying a commitment to innovation, with FIVE (a crowdsourced design platform developed to actively engage consumer insight), TEAM (their group design interface), and a progressive marketing strategy, HOU5E is positioned to forever alter the apparel landscape.

While leveraging the relationships that College House has solidified with licensing entities over the past several decades, HOU5E is gearing up to position Limited Edition lines, designed by the House Community, throughout the college bookstore retail channel and beyond. The result of their crowdsourced retail distribution strategy embodies the continual refrain that House was Built by You.

Because this is such an intrinsic part of the brand, it is stamped on every HOU5E label: “The issue number is unique to every design that is produced by the HOU5E community of designers and contributors. It signifies our commitment to providing you with an authentic and compelling experience.”

About HOU5E:

Based in Chicago, Illinois, its rich lineage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology continues to elevate HOU5E in the apparel industry. Not content to rest upon its proud heritage, HOU5E is dedicated to providing the ultimate personal shopping experience via its inventive crowd sourced design philosophy and apparel customization options that allows their customers to add their own look and feel to the HOU5E brand. It is HOU5E’s mission to change the way you think about and buy apparel.


Must ReadView All

Apparel/Garments | On 24th Feb 2017

Q4FY17 EPS dips 11% at apparel retailer Macy’s

For the thirteen weeks period ended January 28, 2017, earning per...

Textiles | On 24th Feb 2017

Net income slips at Westlake Chemicals in Q4

For the three months ended December 31, 2016, net income at US...

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search