Home / Knowledge / News / Apparel/Garments / HOU5E to change blueprint of apparel industry
HOU5E to change blueprint of apparel industry
06
May '13
The same ingenuity and fortitude that served as the backbone of Tultex (a brand that popularized the sweatshirt in the 1940) and College House (an originator of licensed apparel) over the past 75 years, have helped cement the foundation of HOU5E.

Its rich heritage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology will elevate HOU5E throughout the apparel industry. Not content to rest upon the success of its predecessors, HOU5E has reinvented itself, creating a new classic in today’s evolving marketplace.

Founder and Chief, Ryan Saunders, remarks, "with HOU5E, we created a brand that rises above the gimmicky nuance that has saturated the apparel industry over the past decade to allow our customers to add their own look and feel to modern day wardrobe staples, such as tees and hoodies." This feat is accomplished through HOU5E’s BUILTiD interface, a simple yet ingenious customization interface. Thereby, providing the consumer with the ultimate personal shopping experience.

Displaying a commitment to innovation, with FIVE (a crowdsourced design platform developed to actively engage consumer insight), TEAM (their group design interface), and a progressive marketing strategy, HOU5E is positioned to forever alter the apparel landscape.

While leveraging the relationships that College House has solidified with licensing entities over the past several decades, HOU5E is gearing up to position Limited Edition lines, designed by the House Community, throughout the college bookstore retail channel and beyond. The result of their crowdsourced retail distribution strategy embodies the continual refrain that House was Built by You.

Because this is such an intrinsic part of the brand, it is stamped on every HOU5E label: “The issue number is unique to every design that is produced by the HOU5E community of designers and contributors. It signifies our commitment to providing you with an authentic and compelling experience.”

About HOU5E:

Based in Chicago, Illinois, its rich lineage and focus on innovation, in addition to a new guiding strategy that perfectly blends marketing and technology continues to elevate HOU5E in the apparel industry. Not content to rest upon its proud heritage, HOU5E is dedicated to providing the ultimate personal shopping experience via its inventive crowd sourced design philosophy and apparel customization options that allows their customers to add their own look and feel to the HOU5E brand. It is HOU5E’s mission to change the way you think about and buy apparel.

HOU5E

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Textiles | On 5th Dec 2016

Pakistan’s 2016-17 cotton output surpasses last season

Cotton output in Pakistan during 2016-17 season has already surpassed ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search