Home / Knowledge / News / Apparel/Garments / Lacoste celebrates 80 years of innovation with new line
Lacoste celebrates 80 years of innovation with new line
May '13
To celebrate 80 years of timeless style, Creative Director of Lacoste has created the exclusive EDITION Collection, reinventing the symbols, materials and codes that epitomize Unconventional Chic.

This collection is truly a chic walk through the Crocodile’s hall of fame as it relies on an 80 year heritage of timeless style and revisits the brand’s simple yet smart iconic pieces.

To design the EDITION polo, some of Rene Lacoste’s drawings were pulled out of the brand archives, as the tennis champion enjoyed sketching few special pieces himself.

This edition offers an exciting product range, including polos and dresses, with vintage nuances like collars with color tipping, to epitomize the classic style of the crocodile. The timeless polo dress has also been recreated, establishing the legendary sportswear label onto the contemporary scene.

For the past 80 years, the iconic right-facing crocodile has embodied the LACOSTE legend with constant innovation, as inspired by their founder, René Lacoste, an inventor and sporting champion.

Evocative of the company’s origins and unconventional chic style, the EDITION Collection represents this important milestone in the brand’s history with a specially crafted, celebratory palette of design and heritage.


For eighty years, LACOSTE has built its identity and reputation upon a number of core values inherited from a past history sprinkled with sports achievements and reinforced by the ideas of happiness and “art de vivre”. Authenticity, audacity, empathy and a certain “joie de vivre” inherited from the 30s are the four pillars that made LACOSTE a successful worldwide fashion brand.

Today the brand’s craftsmanship is renowned worldwide, due to the meticulous attention it pays to cut, fabrics, seams and all refined details and distinctive features that have become the Crocodile’s signature. LACOSTE continues to design and sell goods that are sought after for their fine quality.

The fact that the Crocodile is about to turn 80 years old is a rewarding landmark for the brand, but the real great happiness for LACOSTE comes from a plain observation: the Crocodile may be getting on in years but without a wrinkle. The reason why it has not aged a bit in 80 years is that the brand, though taking pride in its heritage, never got too comfortable with its success nor forgot to keep moving forward.

LACOSTE’s perpetual renewing rests on a simple and yet vital principle: build upon and draw inspiration from a great past, but always try to shape the future. The most poignant illustration of this state of mind is the LACOSTE polo shirt. Since the creation of the very first model in 1933, it has been perpetually revisited and reinvented, year after year, decade after decade. So just as the Crocodile, it has become timeless.


Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search