Home / Knowledge / News / Apparel/Garments / Nike to launch 'Elite Basketball Stripe' shorts in July
Nike to launch 'Elite Basketball Stripe' shorts in July
08
May '13
Basketball shorts have completely transformed over the years. From short and tight to long and baggy, shorts are now taking on a new tailored, athletic cut. In July, the new Nike Elite Basketball Stripe shorts will debut.

Nike Basketball’s reign in performance basketball clothing hit full stride in 1987 with a low-cut, fitted cotton short worn mainly for indoor hoops.

Shorts boomed in the early 1990s as the outdoor basketball craze was at an all-time high and went international, from Venice Beach, Calif., and Rucker Park, N.Y., to Barcelona and Beijing.

California Cool

The 1990s growth in the basketball apparel business included shorts, mesh jerseys, sleeveless T-shirts and loose tube socks. The trend of hooking up a head-to-toe look by tying tops and bottoms to sneakers migrated from the metro blacktop courts to Madison Avenue in 1992 when Hollywood proclaimed 'White Men Can’t Jump.'

Shorts were vital to the signature looks of characters Billy Hoyle and Sidney Deane as Hoyle went long and loose while Deane went short and tight.

A Modern Look

2008 ushered in a new era in performance shorts as the USA men’s and women’s basketball teams debuted state-of-the-art shorts for the Beijing games. The advanced materials, evolved ventilation and fabrication made an impact. The shorts were significantly lighter than previous versions and more breathable and comfortable. This was the starting point for re-imagined, high-performing basketball apparel.

International Breakthrough

The modern look debuted on the world’s best basketball athletes five years ago and the Nike Basketball Elite Short silhouette has catapulted globally. Now the most advanced version arrives in the form of the 2013 Nike Elite Stripe short.

Benefits include Dri-FIT knit fabric for staying dry and comfortable, a gripper elastic waistband for secure fit and laser-cut perforations on the side panels for ventilation. The stripe on the side panel draws inspiration from the Nike Elite Socks.

Style preferences come and go, but Nike Basketball’s commitment to create the most technically advanced shorts remains constant. While top athletes have embraced the look and feel of the Nike Elite Short on the court, it's breathable, cooling fabrication translates to off-court appeal for the summer months ahead.

"Inside Access" is a series providing an inside look at Nike Basketball through the lens of events, innovation and athletes. Look for new features the first and third Tuesdays of each month throughout the basketball season.

Nike


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search