Home / Knowledge / News / Apparel/Garments / Indian e-tailers go marketplace way to boost online sales
Indian e-tailers go marketplace way to boost online sales
10
May '13
As the ecommerce market in India is evolving rapidly, several online retailers including Snapdeal and Flipkart, have adopted marketplace model to boost sales.

In Marketplace model, the online retailers do not need to store the products in warehouse as in inventory-based model. 

Recently, Flipkart.com announced the launch of Flipkart Marketplace. “With the launch of marketplace, numerous large and small sellers will now have access to Flipkart's huge traffic of 1 million visits every day,” the company said.

According to eBay and Snapdeal, the early players in marketplace e-commerce, the entry of new players into the marketplace platform will help in expanding the e-commerce market & develop the system further.  

Speaking to fibre2fashion, ecommerce eveangelist of eBay India, Ms. Deepa Thomas said, “A successful ecommerce business is one with a scalable & sustainable business model which provides consumers with the benefits of selection, convenience and access to products.”

“Online marketplaces lend themselves well to this by providing consumers with vast selection by leveraging the inventory of thousands of individual merchants, small medium businesses & brands allowing marketplaces to play in many categories & cater to demand from consumers in many cities,” she adds.

Echoing her, Mr. Amit Maheshwari, Vice-President of Fashion Merchandising - Snapdeal.com, says, "The greatest advantage of marketplace platform is that there is no inventory holding and the seller gets the opportunity to directly communicate with the customer. As compared to inventory models it also gives a wide variety of choice for customers to buy. So it will positively impact the growth of e-commerce in India.”

However, Mr. Ashutosh Lawania, co-founder of Myntra.com, disagrees. He says, “The inventory model is most suitable for fashion and lifestyle business since in the online fashion and lifestyle space it is important to maintain relevant stocks which are in line with the current season's trends. The inventory model also gives the company total control over the quality and authenticity of the product and service when compared to a marketplace model.”       

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search