Home / Knowledge / News / Apparel/Garments / Indian e-tailers go marketplace way to boost online sales
Indian e-tailers go marketplace way to boost online sales
10
May '13
As the ecommerce market in India is evolving rapidly, several online retailers including Snapdeal and Flipkart, have adopted marketplace model to boost sales.

In Marketplace model, the online retailers do not need to store the products in warehouse as in inventory-based model. 

Recently, Flipkart.com announced the launch of Flipkart Marketplace. “With the launch of marketplace, numerous large and small sellers will now have access to Flipkart's huge traffic of 1 million visits every day,” the company said.

According to eBay and Snapdeal, the early players in marketplace e-commerce, the entry of new players into the marketplace platform will help in expanding the e-commerce market & develop the system further.  

Speaking to fibre2fashion, ecommerce eveangelist of eBay India, Ms. Deepa Thomas said, “A successful ecommerce business is one with a scalable & sustainable business model which provides consumers with the benefits of selection, convenience and access to products.”

“Online marketplaces lend themselves well to this by providing consumers with vast selection by leveraging the inventory of thousands of individual merchants, small medium businesses & brands allowing marketplaces to play in many categories & cater to demand from consumers in many cities,” she adds.

Echoing her, Mr. Amit Maheshwari, Vice-President of Fashion Merchandising - Snapdeal.com, says, "The greatest advantage of marketplace platform is that there is no inventory holding and the seller gets the opportunity to directly communicate with the customer. As compared to inventory models it also gives a wide variety of choice for customers to buy. So it will positively impact the growth of e-commerce in India.”

However, Mr. Ashutosh Lawania, co-founder of Myntra.com, disagrees. He says, “The inventory model is most suitable for fashion and lifestyle business since in the online fashion and lifestyle space it is important to maintain relevant stocks which are in line with the current season's trends. The inventory model also gives the company total control over the quality and authenticity of the product and service when compared to a marketplace model.”       

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search