Hohenstein recommends people not dummies to get right fit

The reports include the ready-wear measurement tables as well as suggestions for improvements and recommendations regarding tolerances. The manufacturers can then start production, depending on the fitting evaluation.

Stephanie Müller says about the fitting tests ‘Made by Hohenstein’, ‘Our fitting tests are always set up as projects that enable the manufacturers to permanently adapt the fit of the entire garment range to the target group based on the resulting data. They can then independently continue the consistent optimisation during product development.

The results are loyal, satisfied customers who can buy their entire wardrobe from one brand almost ‘blindly’.’

Using these services, Stephanie Müller and her team have already achieved dramatic improvements in the return rate for a number of their clients. ‘In some cases we were able to reduce the number of complaints due to fitting problems by 50 per cent.

The costs for the tests paid off within a very short period of time – and the controllers in the companies were very enthusiastic about this return on investment (ROI).’

Hohenstein