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Apparel to grow fastest in Indian e-commerce space
May '13
Globalization and increasing consumerism has resulted in rapid growth of e-commerce in India and apparel has become the fastest growing segment in the country’s online retail section.  The leading online retailers of the country expect the garment sales to double in 2013 due to the rise in demand for clothing in online market.
According to a recent survey conducted by HomeShop18.com on the shopping trends in India, clothing has the highest demand in online shopping. The survey report states that a garment is sold every 40 seconds in the country.
Speaking to fibre2fashion, CEO and founder of HomeShop18.com and HomeShop18 TV, Mr. Sundeep Malhotra said, “Apparel has become one of the fastest growing categories in last one year and we expect garment category to double in 2013.”
“With increasing faith in virtual commerce, customers have gradually developed a comfort level in buying clothes online. The emotional aspiration to buy fashionable and branded products mixed with the functional reason of limited availability of these brands leads to a sparked demand for them,” he adds.
Moreover, according to him, eased payment options like Cash on Delivery (COD) and EMI are also contributing to the growth of the apparel e-commerce in India.
In a similar vein, Mr. Ashutosh Lawania, co-founder of Myntra, says, “As more and more shoppers are getting comfortable with online shopping, apparel is set to become the fastest growing category (overtaking electronics) in the online shopping space in 2013.”
According to Ms. Deepa Thomas, ecommerce evangelist of eBay India, “Clothing and lifestyle Category is gaining traction with more women becoming savvy online shoppers.”
Garment and lifestyle category has 41 percent share of transactions on eBay India. As per a recent report by the company, kurtis ranked fifth amongst top traded products in lifestyle category, while sarees ranked fourth amongst top sold products on eBay.

Fibre2fashion News Desk - India

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