Home / Knowledge / News / Apparel/Garments / Apparel to grow fastest in Indian e-commerce space
Apparel to grow fastest in Indian e-commerce space
13
May '13
Globalization and increasing consumerism has resulted in rapid growth of e-commerce in India and apparel has become the fastest growing segment in the country’s online retail section.  The leading online retailers of the country expect the garment sales to double in 2013 due to the rise in demand for clothing in online market.
 
According to a recent survey conducted by HomeShop18.com on the shopping trends in India, clothing has the highest demand in online shopping. The survey report states that a garment is sold every 40 seconds in the country.
 
Speaking to fibre2fashion, CEO and founder of HomeShop18.com and HomeShop18 TV, Mr. Sundeep Malhotra said, “Apparel has become one of the fastest growing categories in last one year and we expect garment category to double in 2013.”
 
“With increasing faith in virtual commerce, customers have gradually developed a comfort level in buying clothes online. The emotional aspiration to buy fashionable and branded products mixed with the functional reason of limited availability of these brands leads to a sparked demand for them,” he adds.
 
Moreover, according to him, eased payment options like Cash on Delivery (COD) and EMI are also contributing to the growth of the apparel e-commerce in India.
 
In a similar vein, Mr. Ashutosh Lawania, co-founder of Myntra, says, “As more and more shoppers are getting comfortable with online shopping, apparel is set to become the fastest growing category (overtaking electronics) in the online shopping space in 2013.”
 
According to Ms. Deepa Thomas, ecommerce evangelist of eBay India, “Clothing and lifestyle Category is gaining traction with more women becoming savvy online shoppers.”
 
Garment and lifestyle category has 41 percent share of transactions on eBay India. As per a recent report by the company, kurtis ranked fifth amongst top traded products in lifestyle category, while sarees ranked fourth amongst top sold products on eBay.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search