Home / Knowledge / News / Apparel/Garments / Specialty Fashion Group named 2013 Multi-Channel Retailer
Specialty Fashion Group named 2013 Multi-Channel Retailer
15
May '13
SDL is pleased to congratulate Specialty Fashion Group (SFG) for being named Multi-Channel Retailer of the Year 2013 at the annual Smart Card Asia Awards. The annual Smart Card Awards identifies and rewards companies that have demonstrated an unparalleled ability to succeed and have continually set standards of excellence.

SFG, one of the largest women's apparel groups in Australia, engages with customers through six online stores, 892 physical stores, seven websites as well as through Facebook, email, blogs, SMS and customer service calls.

SFG implemented the SDL Campaign Management & Analytics solution to create a single view of the customer across these channels as a way to better understand individual buying behaviors. As a result, SFG was able to deliver the right message at the right time to the right customer audience and saw an ROI in excess of 1800 percent on their campaigns.

"SFG is a great example of how integrating various online and physical channels can enhance customer engagement and set standards that other retailers can learn from and emulate," said Bob Hale, CEO of the SDL Campaign Management & Analytics Division. "SDL's focus is to help brands deliver relevant customer experiences across channels, cultures, languages and devices. SFG has an unwavering commitment to their customers, so we are pleased to share this award and to work together to help them exceed their customers' expectations."

Alison Henriksen, Chief Financial Officer of SFG received the award in Singapore on behalf of the company and commented: "We see the investments we've made in customer insights integral to our omnichannel strategy.

"It is a key differentiator for us and we are achieving measurable results from the increases in customer engagement we are achieving, leveraging our database of over 7 million loyalty members" Kerr Maclean, General Manager of Customer Insights at SFG added: "Integrating multiple entities like a web presence, retail stores, social media and mobile can be quite a challenge, but working with SDL Campaign Management & Analytics we were able to develop a true multi-channel capability that not only solved a complex problem but increased our marketing ROI."

The Smart Card Award is the second time in 2013 that SFG has been recognized for its multi-channel programs. In January, SFG won the Customer Engagement award from Retail TouchPoints in the category of Cross-Channel Analytics as a result of work done with the SDL Campaign Management & Analytics family of software products.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search