• Linkdin

Club Monaco unites with Tumblr launches fashion lookbook

16 May '13
5 min read

"It was a strategic decision to expand Club Monaco's presence on Tumblr, as both companies already have an established and engaged social community," noted Watson. "As the first online social experience rooted in creation and curation, Tumblr's DNA is about connecting users via creative content.

"The new Club Monaco Lookbook on Tumblr provides the consumer with an interactive, engaging, brand experience. With this launch, we are taking our social experience for the consumer one step further."

"Club Monaco has consistently produced one of most visually stunning fashion Tumblrs in the world. And it was also one of the first to invite some of the best Tumblr users on our platform to contribute content to their brand's blog.

"I couldn't be more excited about their love for the community; our creators have now reached new heights with this lookbook, says Valentine Uhovski, fashion evangelist at Tumblr.  "It's so cool that Club Monaco wants to celebrate Tumblr stars with the launch of this seasonal lookbook. They truly understand the social landscape and importance of Tumblr creators within it."

"With the line between traditional press and consumer press blurring, thanks to social media, we feel the social lookbook is reflection of this trend; and respectful of the social media outlets that drive so much interest in our brand story," noted Watson.

The Consumer as Fashion Editor:

Tumblr's popular "Theme Garden" is where consumers are able to choose the look and feel of their own blog. Today. Club Monaco is launching their own fashion-focused Theme.

Consumers can now build & customize their own lookbook blog by downloading the Club Monaco template for free, this allows consumers to curate and create their own fashion blogs with a professional layout and landscape directly from a fashion retailer. 

And, once the fashions hit stores, consumers who visit the lookbook on Tumblr can click on each look and be directed to the Club Monaco website to purchase.

About Club Monaco

Club Monaco is a dynamic, international retail concept that designs, manufactures, and markets its own men's, women's, and accessory collections. Each season, Club Monaco offers customers the must-have fashion and key wardrobe pieces that together are the foundation of a modern wardrobe.

Headquartered in New York City's Chelsea Gallery district, Club Monaco operates over 140 points of distribution worldwide with flagships in the United States, Canada, Hong Kong, Seoul, Beijing, and Macau. Club Monaco will continue to open new stores in key cities, catering to the international fashion consumer.

Club Monaco

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