The new 310m2 flagship store is located in the historic Queen Victoria Building right in the heart of the city of Sydney, easily accessible by car or public transport.
The store design concept brings to life the brand’s true sport positioning. Combining the emotion of sport with technical expertise, the store delivers a unique sporting retail experience. The spectacular interior design featuring futuristic metal frame and glass construction connects the store’s different areas with a technological ‘heart’.
ASICS Foot ID
The new ASICS store is fitted with a state of the art Foot ID system – runners can have a static 3D scan of their feet to determine their foot type, and a Dynamic Foot ID process uses special test shoes, software and cameras to analyse the runners’ ‘gait cycle’ as they run on a treadmill. This data generates a personalised Foot ID to reveal which ASICS shoes best suits a runner’s requirements.
Brand Ambassador and rugby league superstar Greg Inglis remarked: “It’s great to see the values of the ASICS brand represented brilliantly in the store”.
Allan Russell, Managing Director of ASICS Oceania said:
"The opening of the Sydney flagship store will bring a new level of running expertise and advice to runners of all levels. We will also showcase our full range of athletic footwear and apparel to deliver a head to toe performance story”.
Ian McCrae, Retail Manager of ASICS Oceania said: "We are very excited about opening our first ever ASICS Flagship store in Australia. Our retail concept will deliver a total and unique brand experience to our consumers.”
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
We are ready to adopt or follow every opportunity
‘Online economy has changed the whole dynamics of buying habits.’
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
The Indian market has huge potential in technical textiles, and by far,...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Hyderabad-based designer Prathyusha Garimella is known for blending...
Apparel/Garments | On 21st Oct 2016