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Gardeur S/S line features range of sustainable products
18
May '13
For Spring/Summer 2014 Atelier GARDEUR will be focusing its menswear collection on trend themes like denim and light weight fabrics, and alongside patterns it will be presenting an extended product range revolving around the sustainability theme.

After it very successful launch Atelier GARDEUR will also be continuing its handcrafted “Tribute to tailoring” line. The strong colours of Summer 2013 will be gentler and more subdued in 2014. Here the range spans ocean blue and agate green through to mild coral. Creating accents here are fresh spring tones like sunshine yellow, tulip red and desert orange. The fit remains narrow – whether as a regular fit with a 43 cm hem or as a modern fit with a 40 cm hem and slim leg.

Trends

Denim! This key trend in Summer 2014 uses a broad range of washes and finishes. Used effects, manual scraping and buffies give this season’s jeans an all new look.

Blue-black variations are juxtaposed with authentic washes ranging from bleached to light and dark stone washes. By contrast, a raw denim with 3D buffies looks particularly clean. Innovative colour effects arise thanks to overdyed dark denim.

And the combination of rough fabrics and coarse stitching exudes an air of masculinity. This season colour denim features amongst others in subdued earth tones. New here: lightweight denims in authentic washes.

Light, Lighter, Lightness. Bring on the summer − and with it the lightest fabrics: whether as light denim, thin cotton “BeCool” trousers with special temperature and moisture regulation or as breathable “Traveller Coolmax Stretch”. As a highlight Atelier GARDEUR presents “Ultralight Cotton”, two especially light cotton fabrics that sport a classy, non-crease surface texture thanks to the finest Japanese polyester microfibre yarns.

Sustainability – Atelier GARDEUR features a comprehensive range of sustainable products: hybrid denim, fairtrade denim and cotton as well as Global Organic Textile Standard (GOTS) certified jeans. Hybrid denim stands for the use of recycled and fast renewing raw materials as well as a resource-saving finishing process. The original faitrade seal of the independent TransFair association ensures responsible treatment and fair remuneration of people involved in production. The GOTS jeans made of 100 % organic cotton (GOTS) guarantee high ecological standards and the observance of social criteria along the entire supply chain.

Pattern-Perfect – Patterns are perfect in summer! Dominating here are woven and printed stripes. Variations range from colourful woven stripes on a pale background to colour-woven check designs, overdyed minimal prints and striped denims. Under the “New Navy” heading Atelier GARDEUR combines classics like white and navy with strong sunshine yellow and puts a new casual slant on navy blue.

Craftsmanship– In the trousers line “Tribute to tailoring” Atelier GARDEUR presents ingenious tailoring at the highest level. Numerous smart finishing details bear witness to the garments’ great craftsmanship – like safety pockets, leather button discs and an after-dinner split for more freedom of movement. Select materials like fine linen, PPT-dyed wool and high-quality denim with a 38 % silk admixture make these masterpieces just perfect.

Gardeur

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