Home / Knowledge / News / Apparel/Garments / Catriona Rowntree launches A/W merino wool babywear line
Catriona Rowntree launches A/W merino wool babywear line
20
May '13
In collaboration with The Woolmark Company, Catriona Rowntree has launched her Autumn Winter 2013 Baby Wear Collection. Inspired by her life on the land, the collection is exclusive to Target at shop.target.com.au and in selected stores across Australia from 22 May.

The collection consists of newborn baby coveralls, long sleeve onesies, separates and sleeping bags. Pieces feature a lovable embroidered bunny or loveable lamb.

Travel Reporter, mum and farmer’s wife Catriona Rowntree is proud of her ongoing support of the Australian wool industry.

Catriona’s intimate knowledge and passion for Australian Merino wool stems from living on a Merino sheep farm with her husband James and their two sons, Andrew and Charles. Catriona has sourced design influences from her close network of family, friends and fellow mums in her mothers’ group.

Impeccable quality coupled with ease of care, makes Australian Merino wool perfect for young babies’ apparel and sleepwear. Being a natural fibre, Australian Merino wool is breathable which helps regulate baby’s body temperature. The wool used for this collection is sourced from home-grown Merino sheep farms, similar to that of Catriona and James’s farm. Catriona was a strong advocate in ensuring her collection for Target used wool from Australian farms.

“Wool is wonderful in so many ways,” said brand owner Catriona Rowntree. “It is kind to delicate skin, easy to care for, breathes beautifully so it’s warm in winter and cool in summer. Wool is more than soft and cuddly. We choose from the finest Merinos, the best wool in the world, it is totally natural, sustainable, and environmentally friendly and best of all you’re supporting our gorgeous Aussie farmers.”

“My goal is to have created a garment that is of the highest quality in design, timeless in style and at an affordable price. Above all I hope this makes the baby you are giving it to smile with joy and you in turn.”

Catriona Rowntree’s Autumn Winter 2013 Collection of essential Baby Wear pieces come on a padded taffeta hanger trimmed with a bow and complemented by a gift tag with a personal message from Catriona.

As a wool ambassador Catriona Rowntree has attended various industry events for Australian Wool Innovation including this year’s Don Brown Memorial Field Day at Condobolin and the Ducks on the Pond shearing event at Harrow and is set to attend this year’s Hamilton Sheepvention (Vic)  and Katanning Sheep Show (WA).

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Australian Wool Innovation


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search