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Catriona Rowntree launches A/W merino wool babywear line
May '13
In collaboration with The Woolmark Company, Catriona Rowntree has launched her Autumn Winter 2013 Baby Wear Collection. Inspired by her life on the land, the collection is exclusive to Target at shop.target.com.au and in selected stores across Australia from 22 May.

The collection consists of newborn baby coveralls, long sleeve onesies, separates and sleeping bags. Pieces feature a lovable embroidered bunny or loveable lamb.

Travel Reporter, mum and farmer’s wife Catriona Rowntree is proud of her ongoing support of the Australian wool industry.

Catriona’s intimate knowledge and passion for Australian Merino wool stems from living on a Merino sheep farm with her husband James and their two sons, Andrew and Charles. Catriona has sourced design influences from her close network of family, friends and fellow mums in her mothers’ group.

Impeccable quality coupled with ease of care, makes Australian Merino wool perfect for young babies’ apparel and sleepwear. Being a natural fibre, Australian Merino wool is breathable which helps regulate baby’s body temperature. The wool used for this collection is sourced from home-grown Merino sheep farms, similar to that of Catriona and James’s farm. Catriona was a strong advocate in ensuring her collection for Target used wool from Australian farms.

“Wool is wonderful in so many ways,” said brand owner Catriona Rowntree. “It is kind to delicate skin, easy to care for, breathes beautifully so it’s warm in winter and cool in summer. Wool is more than soft and cuddly. We choose from the finest Merinos, the best wool in the world, it is totally natural, sustainable, and environmentally friendly and best of all you’re supporting our gorgeous Aussie farmers.”

“My goal is to have created a garment that is of the highest quality in design, timeless in style and at an affordable price. Above all I hope this makes the baby you are giving it to smile with joy and you in turn.”

Catriona Rowntree’s Autumn Winter 2013 Collection of essential Baby Wear pieces come on a padded taffeta hanger trimmed with a bow and complemented by a gift tag with a personal message from Catriona.

As a wool ambassador Catriona Rowntree has attended various industry events for Australian Wool Innovation including this year’s Don Brown Memorial Field Day at Condobolin and the Ducks on the Pond shearing event at Harrow and is set to attend this year’s Hamilton Sheepvention (Vic)  and Katanning Sheep Show (WA).

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Australian Wool Innovation

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