Home / Knowledge / News / Apparel/Garments / Target Canada to launch Beaver Canoe's apparel line
Target Canada to launch Beaver Canoe's apparel line
20
May '13
Target Canada is pleased to announce a new exclusive partnership with Beaver Canoe, a member of the Roots Canada family. 

The Beaver Canoe for Target collection will consist of apparel items for the entire family, as well as home décor products, a first for the Beaver Canoe brand. 

The apparel collection will launch in Target stores across Canada Sept. 8, 2013, with the home collection hitting stores on Sept. 15.  This partnership marks Roots second exclusive collection with Target in Canada.

“Our first collaboration with Target was such a valuable opportunity for us as we were able to make Roots more accessible to Canadians,” said Michael Budman, co-founder, Roots, alongside co-founder Don Green. 

“We are looking forward to continuing our relationship with Target through the launch of the new Beaver Canoe collection, a brand that carries such a nostalgic feeling for Canadians.  The Roots brand has its heritage in both home and apparel; however, this marks the first time Beaver Canoe has entered the home and decor category, so it’s a very exciting time for us.”

Founded in 1982 as part of Roots Canada, Beaver Canoe brings a modern take on adventurous living and is inspired by rustic Canadian heritage.

“We are proud to announce our partnership with Beaver Canoe, a classic Canadian brand that so many Canadians know and love,” said John Morioka, senior vice-president, merchandising, Target Canada.  “After a successful partnership with Roots, we are excited to see our relationship evolve and to be able to offer our guests a new line that combines style with functionality at an affordable price.”

The Beaver Canoe for Target apparel collection consists of functional pieces including hoodies, sweatshirts, t-shirts, track pants and long-sleeve tops for toddlers to adults, as well as outerwear and accessories for men and women.

Diane Bald, design director at Roots Canada, is the visionary behind the new Beaver Canoe for Target home collection which incorporates a balance of style and purpose.  It is made up of more than 65 pieces, including furniture, pillows, lighting, frames, vases and candles.

“Working closely with Target, we created a line we are really proud of.  Perfect for fall, the collection draws inspiration from the Canadian outdoors, specifically Algonquin Park,” said Bald.  “It’s a mix of rustic and modern, so you can enjoy the coziness of the cottage in the comfort of your own home all year long.”

The Beaver Canoe for Target collection will be available in stores this fall and throughout 2014. 

About Target

Minneapolis-based Target Corporation serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week.

Target Canada


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X