Invista to show global denim A/W line at Denim by PV show

INVISTA will also preview exciting new images for each of its denim technology platforms including LYCRA fiber, LYCRA dualFX fabric, XFIT LYCRA fabric, and TOUGH MAX LYCRA fabric.  Each platform represents a customized stretch and recovery solution for different denim garment types and audiences.  

The platform creative was developed by BRITTA REDECKER Communications (Hamburg, Germany), and features jeans with the various LYCRA technologies modeled by Leo Vlasic and Marlena Szoka, and photographed by Stephan Abry.   Unique light motifs highlight the style, fit and freedom of movement made possible by the LYCRA brand.  

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries.

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