Home / Knowledge / News / Apparel/Garments / Growth in kids activewear outpaces overall market – Report
Growth in kids activewear outpaces overall market – Report
21
May '13
The NPD Group reports that Kids’ Activewear Grew In Double-Digits; Activewear outpaced the total kids’ apparel market.

The NPD Group, a global information company, reports that the total kids’ apparel market was worth an estimated $30 billion from April 2012 – March 2013, up 3 percent compared to the year earlier period. Kids’ activewear represents 15 percent of the total kids’ apparel market, worth $4.4 billion from April 2012 – March 2013 and up 12 percent from the same time period last year. While units increased 1 percent for kids’ total apparel, kids’ activewear grew 7 percent in units compared to April 2011 – March 2012.

Females represent 80 percent of kids’ activewear buyers with the majority (59 percent) ages 25 – 44, and the importance of kids’ products quality is relatively less than that of adults’ to them.

“Kids grow out of their clothes so quickly but have their favorites that they wear more often and harder than adults,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc. “So parents are hesitant to purchase top of the line activewear.”

Mass Merchants and National Chains shared 40 percent of total kids’ activewear business, which leads to a significantly low average selling price, while Sports Specialty stores only own 12 percent. The total average selling price from April 2012 to March 2013 for girls’ activewear was 10 dollars with an increase of 8 percent compared to the same time period last year and boys’ average selling price increased 4 percent to 11 dollars compared to the same time period last year.

“While comfort/fit/quality seems to be less important than that of adults’ activewear, that could be viewed as an opportunity for sports specialty retailers and brands to educate Moms that your kids need high quality apparel when they engage in athletic activities – and that could help to keep driving up the price point scale as well,” stated Cohen.

“Just like the adult market, the key driver in the kids’ activewear market comes from the basics and without new innovation the market will slow down,” added Cohen.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.

NPD Group


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search