Pricing a major challenge in e-commerce - experts

According to Mr Mukadam, the technology is growing in such a way that it is today able to exactly predict what the customer is planning to buy, which section of an e-commerce site she visits often, what are her areas of particular interests etc. E-commerce companies could utilize this knowledge for customising its services for this particular consumer. According to Mr Mukadam, an e-commerce company could build right data-bases by extracting intelligent data from google analytics, incentivize the customer to register and then later engage customers in constant dialogue and foster customer communities through social media. 

 

Pricing has become a major challenge for e-commerce companies, with the companies unable to arrive at the right price line for their products and #

Mr Rahul Jagtiani, Founder, Plush Plaza, India’s home décor site said that e-commerce and social media is making it easy for the start-ups to gain visibility. “New Search engine optimization and search engine marketing models, social media sites and You Tube are enabling new entrepreneurs to gain maximum visibility in no time. These advantages were never there for a generation back entrepreneur,” said Jagtiani.

 

Pricing has become a major challenge for e-commerce companies, with the companies unable to arrive at the right price line for their products and #

Mr Kartik Jain, Vice-President, Infibeam, a leading e-commerce site said that the emergence of social-cloud-mobile media is enabling e-commerce companies to give multiple services to different vendors on a cloud-based model. The cloud-based model is negating the need for multiple server farms and at the same time enhancing the scalability and efficiency of services.  

 

Pricing has become a major challenge for e-commerce companies, with the companies unable to arrive at the right price line for their products and #