Home / Knowledge / News / Apparel/Garments / Apparel brand Lands' End celebrates 50th anniversary
Apparel brand Lands' End celebrates 50th anniversary
May '13
Lands' End is proud to announce that marks fifty years since the company was founded in 1963. The all-American, global apparel and lifestyle brand provides stylish, high-quality apparel and accessories for the entire family.

Lands' End got its start as a sailing outfitter in Chicago, operating as a mail-order operation filling 15 orders on a good day. The company immediately set itself apart in the industry when founder Gary Comer instituted the now-famous unconditional return policy: "If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price." Guaranteed. Period. The company grew with every innovation and by 1977 Lands' End was a million-dollar business.

Since then, Lands' End has been known for its world-class customer service that is unmatched by anyone in the industry. Lands' End is headquartered in Dodgeville, Wisconsin, with facilities that span over 1.7 million square feet. Lands' End demonstrates market authority with strength in swimwear and outerwear, as well as key offerings across their men's, women's, kids' and home collections.

Today Edgar Huber , CEO and President of Lands' End, is leading the brand through this milestone with an admirable focus on moving the brand forward while staying true to the brand's core values and roots.

"We are extremely proud of our heritage and are looking forward to giving our customers exceptional quality and value for the next fifty years," said Huber.

Lands' End employees will gather to celebrate with a "birthday party."  The ceremony will include a 6-foot lighthouse cake in honor of Lands' End's sailing heritage.  

Earlier this month, Lands' End partnered with the National Forest Foundation to plant fifty trees on the Dodgeville campus in honor of the company's milestone. This year Lands' End also donated $50,000 to the organization, which funded the planting of roughly 385,000 trees, in an effort to make a larger impact on the environment.

Lands' End

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search