Come sport, swim or sun, XTRA LIFE LYCRA is proven to resist fibre breakage five times longer than other chlorine-resistant elastane, ensuring your swimwear maintains a superb fit all season long!
To embrace the ‘Colour of Love’, Billabong will be creating a monthly online Lookbook, with the Blue Lookbook going live in May and June - dedicated to the Billabong Girl swimwear range with XTRA LIFE LYCRA.
The Lookbook campaign is to be amplified across various social media platforms and INVISTA is thrilled to be supporting the Facebook activity. The campaign will also include a contest in which the public is asked to upload photos associated with the colour blue, the winner gaining a coveted bikini from the gorgeous Billabong Girl collection that is sure to maintain its fit from start to finish with XTRA LIFE LYCRA!
Michèle Duncan, Marketing Account Manager at Intimate Apparel / Swimwear, INVISTA says: “This summer’s renewed partnership between INVISTA and Billabong is exciting news. We are proud of the continued association with such a globally recognised brand and the incorporation of XTRA LIFE LYCRA fibre in the fabulous Billabong Girl swim collection.”
When put to the test against chlorine-resistant fibre, XTRA LIFE LYCRA fibre showed no breakage, while comparison swimwear showed significant breakage.
XTRA LIFE LYCRA fibre is known for its promise of superb fit and resistance to degradation from the swim environment, with a proven record of strength when faced with the damaging effects of chlorine, sunscreen, perspiration or heat. Furthermore, 77 per cent of women around the globe agree that they would be more likely to buy a suit labelled with the XTRA LIFE LYCRA fibre brand than one without.
Textiles | On 25th May 2017
Huntsman Corporation and Clariant have announced that their boards of ...
Apparel/Garments | On 25th May 2017
European cities were the preferred new destination for international...
We are spending double digit figures on R&D
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
'Hugo Boss works with carefully selected sourcing partners'
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...