Home / Knowledge / News / Apparel/Garments / Invista renews partnership with Billabong Girl swim line
Invista renews partnership with Billabong Girl swim line
29
May '13
This year will see INVISTA help put the colour back into summer as it renews its partnership with Billabong Girl swim collection and its ‘Colour Love’ campaign. With the entire collection featuring XTRA LIFE LYCRA fibre every Billabong girl can walk out with unstoppable confidence that her swimwear will stand the test of time against degradation from chlorine, sunscreen and oils.

Come sport, swim or sun, XTRA LIFE LYCRA is proven to resist fibre breakage five times longer than other chlorine-resistant elastane, ensuring your swimwear maintains a superb fit all season long!

To embrace the ‘Colour of Love’, Billabong will be creating a monthly online Lookbook, with the Blue Lookbook going live in May and June - dedicated to the Billabong Girl swimwear range with XTRA LIFE LYCRA.

The Lookbook campaign is to be amplified across various social media platforms and INVISTA is thrilled to be supporting the Facebook activity. The campaign will also include a contest in which the public is asked to upload photos associated with the colour blue, the winner gaining a coveted bikini from the gorgeous Billabong Girl collection that is sure to maintain its fit from start to finish with XTRA LIFE LYCRA!

Michèle Duncan, Marketing Account Manager at Intimate Apparel / Swimwear, INVISTA says: “This summer’s renewed partnership between INVISTA and Billabong is exciting news. We are proud of the continued association with such a globally recognised brand and the incorporation of XTRA LIFE LYCRA fibre in the fabulous Billabong Girl swim collection.”

When put to the test against chlorine-resistant fibre, XTRA LIFE LYCRA fibre showed no breakage, while comparison swimwear showed significant breakage.

XTRA LIFE LYCRA fibre is known for its promise of superb fit and resistance to degradation from the swim environment, with a proven record of strength when faced with the damaging effects of chlorine, sunscreen, perspiration or heat. Furthermore, 77 per cent of women around the globe agree that they would be more likely to buy a suit labelled with the XTRA LIFE LYCRA fibre brand than one without.

Invista


Must ReadView All

Turkish-Algerian JV to set up textile unit in Relizane

Textiles | On 17th Jan 2018

Turkish-Algerian JV to set up textile unit in Relizane

Construction of one of Africa's largest textile production...

Courtesy: Indorama Ventures

Textiles | On 17th Jan 2018

IVL, Huvis to enter JV for Low Melting Fibre plant in US

Indorama Ventures Limited (IVL), a global chemical producer, and...

Future Group to set up garment manufacturing in Bengal

Apparel/Garments | On 17th Jan 2018

Future Group to set up garment manufacturing in Bengal

Kishore Biyani-led Future Group is going to set up a garment...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search