The 1,000 square foot Nick Shop is an immersive Nickelodeon retail experience jam-packed with fun and adventure around every corner.
The Nick Shop features exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware, home goods and more, featuring Nickelodeon characters including Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
"We are overjoyed to officially launch our 'Nick Shop' at Toys"R"Us Times Square, offering exclusive products featuring some of our most iconic brands," said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.
"Times Square is one of the world's most-visited attractions and now consumers from all around the world can take home a piece of the number-one entertainment brand for kids, in the number-one city in the world."
The Nick Shop's vibrant orange walls and columns are covered with cutting edge decor stencils of characters from Nickelodeon's hit animated series, with several interactive, touchscreen LED screens placed throughout.
From a distance, the large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.
"The thousands of kids and families who visit Toys"R"Us Times Square each year are sure to be wowed by this truly unique Nickelodeon shopping experience," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc.
"Nickelodeon has created some of the most recognizable characters in the world and we fully expect to hear squeals of delight from young kids when they visit this new environment. In addition to an expanded assortment of Nickelodeon products, we're excited to offer so many exclusive items available only at our international flagship store."
Customers can also find more Nickelodeon products on Level Two of Toys"R"Us Times Square. The Nick Shop is now open to the public during regular business hours: Sunday-Friday, 10:00 a.m.-11:00 p.m. and Saturday, 9:00 a.m.-11:00 p.m.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does.
The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years.
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