Home / Knowledge / News / Apparel/Garments / 'Denim may graduate from casual wear to formal wear'
'Denim may graduate from casual wear to formal wear'
30
May '13
Denim fabric was introduced in the market as workwear, initially meant for miners, and gradually jeans have become a fashion statement. With the increasing popularity of denim products, the denim manufacturers are planning to give new look to the fabric by introducing formal wear collection.
 
Speaking to fibre2fashion, co-founder of US-based I/O Denim, Ms. Gitanjali Venkatrao said, “The trend is changing towards more formal and clean denim. It will get a more professional look and we will begin to see more polished jeans for men and women.”
 
In the same vein, Mr. Rajesh Dudeja, founder of Denim Club India, says, “Though around 95 percent of denim fabric is currently used for manufacturing jeans, there is a lot of scope for manufacturing formal wears with the fabric. However, the industry will have to take serious initiative for developing innovative fabrics and finishes which are acceptable as formal wear.”
 
In fact, as part of its effort to create new clothing collection with the denim fabric, the Denim Club India launched new Handloom Denim line, which includes shirts, trousers, jackets, formal coats etc., last year.
 
According to Mr. Dudeja, the denim manufacturers and the fashion designers need to understand the fabric and make very conscious effort to give it a new look. 
 
Explaining the uniqueness of denim, he says, “Denim has always been associated with youth and rebellions and it has also been considered as casual wear. But denim is the only fabric which changes its characteristic even after it has come out of the mill.”
 
“The washing and finishing technology of denim is a complete industry in itself which changes the character, feel, touch and color of the fabric once it has been brought out of the mill. The product developers and designers must work together to harness the versatility of denim to offer collections of graceful and elegant formal dresses,” he adds.
 
Talking about the market for denim, Ms. Venkatrao says, “The denim industry is still on the rise since people around the world love to buy denim clothes and we believe that denim sales have room to grow due to the rising middle class around the world”. 
 
When asked about the challenges faced by the denim manufacturers, she mentions, “One of the major challenges faced by the denim industry today is that the manufacturing is mainly done by contract manufacturers.”
 
According to her, “The denim brands need to make sure that the quality of their denim fits their brand. Each brand needs to do quality check in order to ensure that each batch falls in line.” 
 

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search