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Alvanon to show technical fit mannequins at Texprocess
May '13
Alvanon, the world’s leading apparel size and fit expert, has announced that it is to show, for the first time, its new AlvaForm Hohenstein Series of technical fit fashion mannequins at Texprocess Frankfurt 2013, stand number E81, hall 4, Messe Frankfurt, Germany, June 10th to 13th 2013. 

The recently launched AlvaForm Hohenstein Series is based on a new ‘de facto’ optimum fit standard that enables garment suppliers to make consistently better fitting clothes for consumers in Germany and across Northern and Eastern Europe.

Developed by Alvanon in close collaboration with Germany’s most prestigious independent research and testing institution, the Hohenstein Institute, the AlvaForm Hohenstein Series is based on the compilation and analysis of 3D body scan measurements and health data from over 25,000 men and women aged between 30 to 55 in Germany and Northern/Eastern Europe. 

The accuracy of the new AlvaForm Hohenstein Series significantly improves the fit experience for consumers and boosts conversion and sell-through rates for retailers, while reducing returns and increasing consumer brand loyalty. 

Implementing the new standard-based AlvaForm Hohenstein Series into the product development process also delivers more consistent and efficient production and execution of fit for brands and retailers in their factories and throughout their global supply chains.

The AlvaForm Hohenstein Series accurately and realistically represents the dominant body shape and posture characteristics of 30 to 55 year old men and women in Northern and Eastern Europe and complements Alvanon's existing EU Series of technical fit forms launched in 2011 for the younger 20 to 35 year-old consumer demographic. 

In addition to the AlvaForm Hohenstein Series, Alvanon will be showing technical fit forms from its latest AlvaForm ranges to include a Chinese woman soft stand; US Missy half stand; EU Series male and toddler stands;  Shape GB children’s stand; Global Plus women’s stand; Men’s Tailoring half stand; and a Swimwear/Lingerie torso stand. 

Senior Alvanon executives will be on hand at the exhibition to explain how each AlvaForm is customised to accurately represent the dominant body shape and posture characteristics specific to countries, regions or to named fashion brands and retailers and to demonstrate how the realistic forms can be utilised from conceptual design through to fitting and final production.


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