Home / Knowledge / News / Apparel/Garments / dELiA*s Q1 FY'13 sales down 14.6%
dELiA*s Q1 FY'13 sales down 14.6%
May '13
dELiA*s, Inc., a multi-channel retail company primarily marketing to teenage girls, announced the results for its first quarter of fiscal 2013.

dELiA*s, Inc. results for the first quarter of 2013 reflect its Alloy business as a discontinued operation for all periods presented. As previously disclosed, the Company has retained Janney Montgomery Scott LLC to assist in the potential disposition of the Alloy brand.

First Quarter Fiscal 2013 Highlights:

Total revenue decreased 14.6% to $35.2 million from $41.2 million in the first quarter of fiscal 2012. Revenue from the retail segment decreased 14.4% to $24.7 million, including a comparable store sales decrease of 7.1% and an 8% reduction in store count. Revenue from the direct segment decreased 15.3% to $10.5 million.

Consolidated gross margin was 23.8% compared to 31.6% in the prior year quarter, primarily due to increased inventory reserves, as well as lower merchandise margins in the retail segment.

Loss from continuing operations was $9.2 million compared to a loss from continuing operations for the first quarter of fiscal 2012 of $4.3 million. Overhead expenses previously allocated to the Alloy business have now been reallocated to continuing operations for both fiscal 2013 and 2012. These costs were approximately $1.5 million for the first quarter of fiscal 2013.

Walter Killough commented, “We were disappointed with our first quarter performance, which we believe was the result of product offerings that did not align with our customers’ preferences coupled with a challenging retail environment underpinned by unseasonable weather.

"We have taken aggressive action to work through our current inventory and began to make adjustments to our product offerings which have already yielded improved results. With the potential disposition of Alloy, we are currently evaluating our cost structure in order to right-size the business.”

dELiA*s Inc

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