Sequential Brands to launch Caribbean Joe in Japan

Minoya is a leading apparel manufacturer in Asia, distributing more than 20 million units annually. Caribbean Joe product will launch in 310 Aeon Stores. Aeon, founded in 1798, is one of the largest retailers in Asia, with 590 general merchandise stores as well as 222 shopping centers.

"We are thrilled to expand Caribbean Joe into a new global market" said Mr. Rick Platt, Group President, Brand Management of Sequential. "Minoya is a world class partner with a strong knowledge of the Asian Market that will help instill the DNA of Caribbean Joe in Japan."

"Minoya is looking forward to partnering with Sequential Brands Group, an industry leader in brand management, to bring such a well-developed lifestyle brand to a new market." said Mr. Morihiko Kinomura, President of Minoya Company, Ltd.

This new market launch is in line with Sequential's growth strategy for 2013 and beyond. Global expansion of Sequential's brand portfolio is a key focus for the Company.

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil' Joe, Jamaica Bay and CJ Breeze trademarks. There are over 20 product categories offered including sportswear, swim, sunglasses, fragrances, luggage, footwear, beach accessories, home textiles, skincare and sun care, small leather goods, watches, headwear and handbags, in the U.S., Canada, Mexico and the U.K.

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast, People's Liberation, DVS Action Sports, Heelys, Caribbean Joe and Ellen Tracy.

Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories.

About Minoya Company Ltd.

Founded in 1948, Minoya works with more than 20 licensed brands including Airwalk, Converse, Gianni Valentino, Beverly Hills Polo Club, Kangol, Spalding and Disney. Headquartered in Gifu-ken and with an office in Tokyo, the company also operates four manufacturing centers in China and subcontract factories all across Asia.

The company, which manufactures high-quality goods at reasonable costs, distributes merchandise more than 20 million items annually to more than 17,000 individual retail outlets across Japan including 110 volume retailers, 107 specialty stores and 52 wholesale stores.

Sequential Brands