Founder and designer Pooneh Mohazzabi has lived and traveled around the world extensively, eventually settling in the Hamptons, Bali and Rio de Janeiro.
The swim collection’s bold palette is balanced through clean, sporty silhouettes, some of which feature cut-outs, mesh accents and metal hardware. Many offer removable straps. A dozen styles range from one pieces, to bikini tops including bandeau, adjustable triangle and halter, to full, European and Brazilian bottoms.
Comfort is especially important to Pooneh, who has an advantage through years of listening to customer feedback at her multibrand specialty store. JOGO By Pooneh is a lifestyle and flagship store for JOGO BEACH and also carries other upscale brands such as Carlos Miele, along with beauty products, accessories, music and specialty books.
“Flattering, sexy swimwear doesn’t have to be uncomfortable. We cut and shape suits to frame women’s bodies and highlight their best assets,” says Pooneh, who takes the task of selecting the right suit seriously. “I know I’m doing a good job when customers return year after year because they feel sexy and comfortable in their swimsuits.”
The collection is available at JOGO by Pooneh boutique, www.jogobeach.com and other retailers across US, Europe and in Abu Dhabi starting this summer. JOGO BEACH was presented at the Mercedes Benz Miami Swim show and has been featured in US, Fitness, Sports Illustrated, Beachwear on Stage, Daily Candy, Stylelist and Fashion Week, among other media outlets. Stage magazine and several other magazines have listed the brand as one of its top swim picks.
About JOGO BEACH
JOGO BEACH, the brainchild of Pooneh Mohazzabi, is a beach lifestyle collection that combines a number of products including swimsuits, beach cover-ups, sarongs, sandals, beach bags and hats, beach pillows, bangles, candles and beauty products made with the highest quality craftsmanship and innovative and chic designs.
Apparel/Garments | On 24th Apr 2017
ColDesi, a pioneer in the direct to garment printer business, has...
Textiles | On 24th Apr 2017
US' National Council of Textile Organisations has favoured President...
Textiles | On 24th Apr 2017
Scientists at NASA are designing advanced woven metal fabrics for a...
‘Indian footwear market is nascent and largely a trend follower’
Narayan Tex Fab
I find it hard to find professionals in Surat
The S Studio
Ethnicwear market will see an upward trend if uniqueness and quality are...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Apparel/Garments | On 22nd Apr 2017