Home / Knowledge / News / Apparel/Garments / Jogo Beach swimwear inspired by world colors & cultures
Jogo Beach swimwear inspired by world colors & cultures
01
Jun '13
JOGO BEACH launches its 2014 collection this summer which includes one-piece swimsuits, bikinis and cover-ups inspired by the beautiful beaches of Rio and its surrounding favela’s representing a diverse mix of colors and natural beauty.

Founder and designer Pooneh Mohazzabi has lived and traveled around the world extensively, eventually settling in the Hamptons, Bali and Rio de Janeiro.

The swim collection’s bold palette is balanced through clean, sporty silhouettes, some of which feature cut-outs, mesh accents and metal hardware. Many offer removable straps. A dozen styles range from one pieces, to bikini tops including bandeau, adjustable triangle and halter, to full, European and Brazilian bottoms.

Comfort is especially important to Pooneh, who has an advantage through years of listening to customer feedback at her multibrand specialty store. JOGO By Pooneh is a lifestyle and flagship store for JOGO BEACH and also carries other upscale brands such as Carlos Miele, along with beauty products, accessories, music and specialty books.

“Flattering, sexy swimwear doesn’t have to be uncomfortable. We cut and shape suits to frame women’s bodies and highlight their best assets,” says Pooneh, who takes the task of selecting the right suit seriously. “I know I’m doing a good job when customers return year after year because they feel sexy and comfortable in their swimsuits.”

The collection is available at JOGO by Pooneh boutique, www.jogobeach.com and other retailers across US, Europe and in Abu Dhabi starting this summer. JOGO BEACH was presented at the Mercedes Benz Miami Swim show and has been featured in US, Fitness, Sports Illustrated, Beachwear on Stage, Daily Candy, Stylelist and Fashion Week, among other media outlets. Stage magazine and several other magazines have listed the brand as one of its top swim picks.

About JOGO BEACH

JOGO BEACH, the brainchild of Pooneh Mohazzabi, is a beach lifestyle collection that combines a number of products including swimsuits, beach cover-ups, sarongs, sandals, beach bags and hats, beach pillows, bangles, candles and beauty products made with the highest quality craftsmanship and innovative and chic designs.

Jogo Beach

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search