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WWE & Kmart to debut John Cena kids line 'Never Give Up'
05
Jun '13
WWE and Kmart announced their first-ever exclusive children's apparel line called Never Give Up by John Cena , which will debut this fall in Kmart stores nationwide as well as on Kmart.com and ShopYourWay.com.

Customers can purchase merchandise, including shirts, hoodies, pants, shorts, outerwear, headwear and accessories all inspired by WWE Superstar and current WWE Champion John Cena .

"I am excited to announce WWE's relationship with Kmart and bring the Never Give Up by John Cenacollection to all of our young fans," said Cena. "For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude."

Kmart apparel continues to build a powerful portfolio of brands and align with celebrities such as Cena to attract a young, cross-cultural customer.

"The Never Give Up by John Cena apparel line is a lifestyle brand that appeals to those who not only like his style, but are drawn to the positive message he offers," said Cheryl Olinger, VP/GMM of Kid's Apparel, Kmart. "Kmart will have the exclusive opportunity to provide merchandise previously available only at WWE events. We believe the line will resonate with many of our current, younger customers while allowing us to reach a segment of John's fan base that may not have shopped at Kmart before."

"WWE is thrilled to team up with one of the country's leading retailers and offer millions of fans a full apparel collection inspired by John Cena," said Casey Collins, Executive Vice President of Consumer Products, WWE. "His global appeal fits perfectly with Kmart's new group of entertainment-driven fashion lines."

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.

About WWE

WWE, a publicly traded company, is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.

Kmart

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