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Primark forays into e-commerce with ASOS
06
Jun '13
Popular Irish discount clothier Primark has finally forayed into the rapidly growing e-commerce market.
 
The affordable clothing giant has recently sealed a limited period collaborative deal with the famous UK-based e-tailer ASOS, reported telegraph.co.uk.
 
The value fashion chain has launched a 20-piece womenswer range, which includes T-shirts and denim dresses, on the online store’s young fashion segment that caters exclusively for the 20 something generation.
 
Founded in 1969, Dublin-based Primark operates more than 250 outlets across the European continent. In the coming months, the retail chain is planning to open it’s first-ever store in France. 
 
Established in 2000, the online fashion destination ASOS specializes in men’s and women’s clothing and beauty products.
 

Fibre2fashion News Desk - India

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