Home / Knowledge / News / Apparel/Garments / Salman Khan ties-up with Myntra for Being Human
Salman Khan ties-up with Myntra for Being Human
06
Jun '13
India’s most popular Bollywood actor, Salman Khan, has taken the ‘Being Human’ Foundation one step further in reaching out to youth, by announcing a tie-up with Myntra.com, India’s leading online fashion store. Being Human merchandise is now available online on Myntra.com.

Manufactured and retailed by Mandhana industries (the global licensee for Being Human), the range will include apparel for men and women along with accessories such as belts, wallets and caps.

The merchandize is designed by Being Human’s in-house team of fashion experts. The brand aims at reaching out to a wider audience across metros and Tier 2 and 3 cities with Myntra.com’s vast reach across 1200 towns and cities in India.

On partnering with Myntra.com, leading Bollywood Actor and Founder, Being Human Foundation, Salman Khan said, “We chose Myntra.com as our online partner for Being Human clothing as they connected with our philosophy of look good, do good.

"With Myntra’s expanding customer base, we aim to reach out to not only the youth, but also anyone who believes in the Being Human philosophy across the corners of the country. Myntra has committed that part proceeds from online sales will be contributed to education and healthcare causes supported by Being Human, and we appreciate their gesture.”

On partnership with Myntra.com, Manish Mandhana, Managing Director, Mandhana Industries said, “We are pleased to partner with Myntra.com as our online retail partner. It is a perfect match to the audience being human is catering to, i.e. aware, evolve and fashion conscious. This association is the best way to take forward Being Human to the masses that love Salman Khan but do not have access to the Brick and mortar stores as yet.”

Speaking on the partnership with Being Human, Mukesh Bansal, CEO& Co-Founder, Myntra said, “Today’s youth have developed a strong urge within them to support noble causes that lead to the upliftment of our society.

"Being Human has emerged as one such prominent ‘fashion-for-a-cause’ entity. With the brand’s international appeal and Salman’s patronage, we are confident that Being Human merchandize will be well accepted by our shoppers. This association also gives us an opportunity to promote and contribute to the foundation.”

Myntra.com will initially offer Being Human’s contemporary, trendy and urbane range for men, which will be followed by the women’s range of apparel and accessories in subsequent weeks. With over 130 styles for apparel and more than 40 styles for accessories, shoppers can now enhance their options by exploring Being Human’s latest designs.

Being Human, a NGO, was founded by Salman Khan in the year 2007 in an effort to reach out to the underprivileged across the country. Proceeds from all Being Human merchandise, Art and Collectibles benefitthe lives of the underprivileged, by providing for their education and healthcare needs.

Myntra

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search