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Atelier GARDEUR presents 'Active Shape' fitness jeans
Jun '13
In its Spring/Summer collection 2014 Atelier GARDEUR presents Active Shape, an exclusive fitness innovation for women: jeans with body-activating properties.

The worldwide patented fibre Emana by Rhodia absorbs natural body heat thanks to its bioactive minerals and emits remote infrared rays which interact with the body. In so doing they bio-stimulate the metabolism, promote circulation and act as a daily workout.

Active Shape jeans also convince us with their great wear comfort, pleasant feel and easycare properties. They are breathable and moisture-regulating. The body-activating effect also remains fully intact even after many washes.

The stimulating effects were confirmed by the independent laboratory Kosmoscience in numerous medically supervised tests subject to strict scientific protocols.

For instance, the laboratory undertook thermal imaging and doppler analyses, molecular fluorescence stimulation and 3D photoscans. To tap into the figure-firming effects of the fibres, the fabric must come into direct contact with the skin.

Trousers, in particular, offer the best prerequisites for this due to the large area of direct skin contact they provide.


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