Home / Knowledge / News / Apparel/Garments / Arvind aims to be Rs 2000 crore mega brand
Arvind aims to be Rs 2000 crore mega brand
07
Jun '13
Arvind Limited, one of India's largest integrated textile and apparel companies, is planning to build the 'brand Arvind' into a Rs 2000 crore brand by FY2017-18. 

The brand Arvind which is a premium fabric brand for both men’s and women’s fabrics clocked revenues of close to Rs 500 crore in the last fiscal, and is an important part of Arvind's overall brands and retail portfolio which touched revenues of Rs 1900 crore in FY2012-13.

The four fold growth strategy will see Arvind expand beyond its traditional distribution model with a rapid roll-out of its new retail format 'The Arvind Store' and growing in the premium fabric market with its new brand 'Tresca'.

With 100 Arvind Stores up and running, Arvind Ltd is now aiming to grow the format multi-fold to over 400 stores in the next five years. Taking a step away from the conventional look-and-feel, The Arvind Store is a modern and futuristic layout to provide the best of Arvind merchandise under one roof.

By exhibiting all of Arvind’s finest fabrics, customised tailoring, customised jeans and the best of Arvind’s ready-made brands, 'The Arvind Store' is designed as a complete lifestyle destination. The store format provides a comprehensive wardrobe solution to the discerning consumer.  The Arvind Store franchise is likely to cross Rs. 600 crore in revenues by FY 2017-18.

Recently, Arvind Ltd introduced its most premium fabric offering ‘Tresca’ to target the high-end shirting and suiting market. With growing disposable incomes in India, the premium fabric market is a high growth market in which Tresca aims to establish itself as a leading brand. Tresca will offer premium products, contemporary international design and a lifestyle positioning. Arvind aims to build Tresca into a Rs 250 crore brand over the next 5 years.

Commenting on the plan, Mr. Kulin Lalbhai, Executive Director of Arvind Limited, said, “Our aim is to make Arvind a Rs 2000 crore mega brand in the next five years. It will be made possible with the rapid roll-out of 'The Arvind Store' format which will have over 400 stores and revenues of in excess of Rs. 600 crore by FY2017-18.


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

CAIT urges Indian PM for separate internal trade ministry

Textiles | On 21st Apr 2018

CAIT urges Indian PM for separate internal trade ministry

The Confederation of All India Traders (CAIT) has written to Prime...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search