Home / Knowledge / News / Apparel/Garments / Arvind aims to be Rs 2000 crore mega brand
Arvind aims to be Rs 2000 crore mega brand
07
Jun '13
Arvind Limited, one of India's largest integrated textile and apparel companies, is planning to build the 'brand Arvind' into a Rs 2000 crore brand by FY2017-18. 

The brand Arvind which is a premium fabric brand for both men’s and women’s fabrics clocked revenues of close to Rs 500 crore in the last fiscal, and is an important part of Arvind's overall brands and retail portfolio which touched revenues of Rs 1900 crore in FY2012-13.

The four fold growth strategy will see Arvind expand beyond its traditional distribution model with a rapid roll-out of its new retail format 'The Arvind Store' and growing in the premium fabric market with its new brand 'Tresca'.

With 100 Arvind Stores up and running, Arvind Ltd is now aiming to grow the format multi-fold to over 400 stores in the next five years. Taking a step away from the conventional look-and-feel, The Arvind Store is a modern and futuristic layout to provide the best of Arvind merchandise under one roof.

By exhibiting all of Arvind’s finest fabrics, customised tailoring, customised jeans and the best of Arvind’s ready-made brands, 'The Arvind Store' is designed as a complete lifestyle destination. The store format provides a comprehensive wardrobe solution to the discerning consumer.  The Arvind Store franchise is likely to cross Rs. 600 crore in revenues by FY 2017-18.

Recently, Arvind Ltd introduced its most premium fabric offering ‘Tresca’ to target the high-end shirting and suiting market. With growing disposable incomes in India, the premium fabric market is a high growth market in which Tresca aims to establish itself as a leading brand. Tresca will offer premium products, contemporary international design and a lifestyle positioning. Arvind aims to build Tresca into a Rs 250 crore brand over the next 5 years.

Commenting on the plan, Mr. Kulin Lalbhai, Executive Director of Arvind Limited, said, “Our aim is to make Arvind a Rs 2000 crore mega brand in the next five years. It will be made possible with the rapid roll-out of 'The Arvind Store' format which will have over 400 stores and revenues of in excess of Rs. 600 crore by FY2017-18.

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

Oeko-Tex joins ZDHC programme for sustainability

Oeko-Tex, an independent textile testing institute working for the...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search