Arvind aims to be Rs 2000 crore mega brand

The Arvind Store aims to substitute the old and weary mom-&-pop channel with modern retail, which matches the aspirations of modern India. It widens the portfolio of products offered to attract the younger customer – casual fabrics, denim fabrics and Arvind Denim Lab- a concept new to the consumer. It plans to access a very large consumption market of more 500 cities which can sustain this model.

“Tresca fabric is made primarily from 3 natural fibres – cotton, linen and wool. Quality is ensured by using the best raw materials and by using cutting edge technologies throughout the production phases from processing the fibre to finishing the fabrics. This fabric brand is designed for a discerning individual who wants to look young and trendy and one who wants to get rid of the boredom of a typical formalwear range,” added Mr. Kulin Lalbhai.

Tresca will be made available at leading retail outlets across India and is directly serviced by the company. It will showcase 4 collections in a year with over 2000 designs to choose from.

Arvind Limited