Home / Knowledge / News / Apparel/Garments / Van Heusen banks on expansion; eyes 20% growth in FY'14
Van Heusen banks on expansion; eyes 20% growth in FY'14
Jun '13
Banking on its network expansion and introduction of new product categories, premium apparel brand, Van Heusen, is eyeing an 18-20 percent rise in its earnings during ongoing financial year 2013-14.
To achieve the target, the brand owned by Madura Fashion and Lifestyle would focus on new product lines and invest Rs. 100 million to set up 10 exclusive womenswear stores and 4-5 exclusive accessories stores during the ongoing fiscal year, Vinay Bhopatkar, Brand Head, Van Heusen, told PTI.
The company also plans to launch another 50 exclusive Van Heusen outlets this year, mainly in cities other than metros. Around 70 percent of these outlets would be established under franchise model, Economic Times reported quoting PTI.
According to Mr. Bhopatkar, the expansion plans and introduction of new product lines would help the company to grow in spite of slow moving demand in its target markets.
The company’s sales grew by about 10 percent to around Rs. 10 billion during last fiscal, with menswear being the main driver for growth, Mr. Bhopatkar said.
However, he noted that despite being a small contributor at present, womenswear segment is also growing at a faster pace, and they eye huge growth prospects in this segment too. 
The new womenswear outlets to be launched in metros would mainly focus on premium fashion, he added.
The womenswear segment, accounting for around 8-10 percent of the company’s total sales, is expected to post a 30-40 percent growth during the current fiscal. Meanwhile, the accessories segment, which includes footwear and belts, is likely to grow by around 50-60 percent, he added.
At present, the company operates 200 exclusive Van Heusen outlets and seven womeswear outlets pan India, and the company is set to launch its first exclusive accessories outlet in Cochin in July this year.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search