Home / Knowledge / News / Apparel/Garments / Pull&Bear opens first store in Germany
Pull&Bear opens first store in Germany
08
Jun '13
Pull&Bear has opened its first store in Germany. The store is located in Tauentzienstraße, Berlin’s main commercial street. The establishment has more than 700 m² distributed in two floor where Pull&Bear offers the latest collections for man and woman. This store reinforces the brand’s presence in Germany, where it has been selling exclusively online since September of 2011.

The new Pull&Bear store concept is inspired by the renowned Californian town of Palm Springs. The façade, one of the most characteristic elements of the new store, rescues the traditional glass block or paved block, creating a spotlight that welcomes the customer. The façade itself renounces traditional shop windows typology and attracts the attention off passers –by thanks to visual projections that invite them to step inside and discover the new space. 

Inside, it recovers DIY or building site materials such as painted concrete, OSB or pine wood, which along with restored old doors, the textured walls and other elements, create a rich atmosphere of colours, materials and textures.

The technical lighting, visible before, gives way to a multitude of different decorative lamps that create an environment with its own personality, similar to that of an interior design editorial than of a point of sale.

With the opening of its first German store, Pull&Bear is joining Zara, Massimo Dutti, Zara Home and Bershka which already operate in this market, where Inditex Group has presence from 1999. Inditex now has 92 stores in prime shopping locations in 50 cities through the country.

Inditex

Must ReadView All

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

RBI Governor Urjit Patel and other officials addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

RBI withdraws the incremental CRR from Dec 10

The Reserve Bank of India (RBI) has decided to withdraw the...

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search