Home / Knowledge / News / Apparel/Garments / Volvo Ocean Race signs Musto as official apparel supplier
Volvo Ocean Race signs Musto as official apparel supplier
10
Jun '13
Musto, the market-leading sailing clothing brand with links to the Volvo Ocean Race dating back over 30 years, has been chosen as official supplier of sailing apparel and footwear for the next edition.

“The Volvo Ocean Race has always been part of the Musto DNA. Since 1981 it’s been our test track" - Nigel Musto

The Volvo Ocean Race celebrates its 40th birthday in September 2013 and Musto’s association with the historic test of sailing skill, teamwork and character goes back as far as the third edition in 1981-82 with winning boat Flyer.

Since then, Musto has supplied sailing clothing and waterproof equipment to teams in every edition of the race around the world and the company was official race supplier for the eighth and ninth editions in 2001-02 and 2005-06.

Volvo Ocean Race CEO Knut Frostad said he was delighted to welcome back Musto as official partners for 2014-15.

“Musto sailing clothing is used across our sport and carries huge respect as the kind of high quality, durable gear needed for an event which has the demands of the Volvo Ocean Race,” Frostad said.

“We are returning to a much-loved race partner and I’m delighted that we’ll be working with them once more.”

Musto will place the Volvo Ocean Race at the heart of its marketing activities running through to 2018, while showcasing branded clothing and equipment across existing and future sales points and at the host ports along the route.

Nigel Musto commented: “The Volvo Ocean Race has always been part of the Musto DNA. Since 1981 it’s been our test track, now a 40,000-mile endurance run not only for the crew and the boats but for our waterproof jackets and gear – a laboratory for all our innovations and a true test of our products.

“Musto never have designed their foul weather gear from behind a desk, and this new partnership helps us to continue working with the very best offshore crews in the world, clothing designed by sailors, for sailors. It’s going to be a very exciting few years.”

Volvo Ocean Race

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search