VF Corp aims to reach $17bn in revenues by 2017

A focus on continuous product innovation is expected to drive total Jeanswear revenues to $3.3 billion by 2017, with a CAGR of 4 percent over the five-year period. Globally, the Asia Pacific region is expected to contribute the highest percentage growth, with revenues expected to rise at a 12 percent annual rate over the next five years.

Scott Baxter, VF Vice President and Group President, Jeanswear Americas, Imagewear and South America, presented plans to grow the Lee brand globally at a 5 percent annual rate and the Wrangler brand globally at a 3 percent annual rate over the next five years.

Baxter also reviewed updated growth targets for Imagewear, where this highly profitable business, including the Red Kap, Bulwark and Majestic brands, is expected to deliver a compounded annual growth rate of 4 percent, with revenues reaching $1.3 billion by 2017.

Sportswear: Powering Nautica Brand Equity

Based on its current momentum, Sportswear revenues are expected to grow at a healthy CAGR of 8 percent over the next five years, reaching $835 million in 2017, fueled by growth in both the Nautica and Kipling (U.S.) businesses.

Karen Murray, President, VF Sportswear, discussed how the Nautica brand’s increased focus on performance-based products and strategies will help the Nautica brand reach $700 million in revenues by 2017, representing a 7 percent CAGR.

Contemporary Brands: The 7 For All Mankind Brand’s Strategy for Success

Revenues for the Contemporary Brands coalition, which includes the 7 For All Mankind, Splendid and Ella Moss brands, are targeted to reach $645 million by 2017, representing an 8 percent CAGR over the five-year period.

The coalition’s largest brand, 7 For All Mankind, is poised to deliver an average annual growth rate of 8 percent through 2017 with revenues reaching approximately $400 million. Susan Kellogg, President, VF Contemporary Brands, reviewed key product innovations that are expected to drive continued growth for the 7 For All Mankind brand.