Home / Knowledge / News / Apparel/Garments / adidas NEO Label collection to hit stores in July
adidas NEO Label collection to hit stores in July
12
Jun '13
Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will offer an expanded denim selection along with their always-fresh accessories, footwear, apparel and outerwear.

Global phenomenon POP/R&B superstar Justin Bieber will be the face of the NEO guy´s collection for the second season. As one of NEO's Global Style Icons, Bieber starred in the Spring/Summer 2013 campaign and interactive lookbook featured on adidas.com.

"Fans of NEO will be drawn to the diversity and playfulness of this collection, which is filled with great denim offerings, fresh apparel, footwear and accessories," said Dirk Schonberger, Creative Director adidas NEO Label.

NEO denim will be central to the collection, with new items released throughout fall and winter. From colored to printed, skinny to drop crotch jeans and a variety of textures, NEO will be teens' denim destination for back-to-school and beyond.

With styles inspired by sportswear, the street and the hottest new fashion trends there is also NEO footwear for everyone this season. Iconic silhouettes will feature fun, fresh details like unexpected color blocking and pops of neon. Girls will be able to customize their shoes with fun twists like removable or hidden details and reversible straps. The trendy wedge sneaker will also continue to be a hit for Fall 2013.

Teens can complete the outfit with NEO's cutting edge Fall 2013 styles, which pull influence from images of music, outer space and urban landscapes. Guys' graphic tees feature images of blasting stereos and oversized headphones, while girls' looks take on literal interpretations of natural-chic with animal motifs and prints.

Back-to-school shoppers will find plenty of wildly stylish animal prints from NEO. Re-imagined and reinterpreted by NEO, leopard and zebra prints pop up throughout the collection unexpectedly: in a heart shape, on the lining, or more overtly as an allover print. They are juxtaposed with clashing neons or in crisp black and white color combinations.

Playing with color blocking and textures from matte to shiny, the NEO Fall 2013 pieces are designed to be layered. In September, key pieces will include a sleek silver bomber jacket and galaxy-print tights for girls. Guys can wear a graphic tee featuring an iconic city skyline or a standout color blocked yellow and collegiate navy jacket with mesh detail.

As temperatures cool down in October and November, NEO shelves will be stocked with stylish warm outerwear with Sherpa lining. The print of the moment, hounds tooth, is taken in a totally new direction, graphically interpreted and intertwined with Nordic and mountain prints on puffer coats, denim shirts and hoodies. Mix and match these pieces with utilitarian-inspired nylon vests, updated flannel shirts, trendy camouflage prints and a complete selection of winter boots to protect your feet.

Heading into the holidays, NEO incorporates rocker-glam sparkle and studs into girl's styles and ruggedly chic mountain prints into guy's fully lined cardigans and laid-back cool button downs.

adidas NEO Label


Must ReadView All

UK retail firms urge Hammond to ease business rates burden

Textiles | On 20th Nov 2017

UK retail firms urge Hammond to ease business rates burden

Top British retail company CEOs have urged UK finance minister...

L-R: Surya Ajay Agarwal (Director - Donear), Vikram Mahaldar (MD - OCM) & Rahul Rajendra Agarwal (Director - Donear)

Textiles | On 20th Nov 2017

Promoters of Donear Group acquire OCM Woolen Mills

The promoters of Mumbai-based Donear Group have announced the...

Courtesy: Cornell

Textiles | On 20th Nov 2017

Cornell’s tech allows customisation of woven fabrics

Cornell Professor Steve Marschner and Rhode Island School of Design...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search