Home / Knowledge / News / Apparel/Garments / adidas NEO Label collection to hit stores in July
adidas NEO Label collection to hit stores in July
12
Jun '13
Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will offer an expanded denim selection along with their always-fresh accessories, footwear, apparel and outerwear.

Global phenomenon POP/R&B superstar Justin Bieber will be the face of the NEO guy´s collection for the second season. As one of NEO's Global Style Icons, Bieber starred in the Spring/Summer 2013 campaign and interactive lookbook featured on adidas.com.

"Fans of NEO will be drawn to the diversity and playfulness of this collection, which is filled with great denim offerings, fresh apparel, footwear and accessories," said Dirk Schonberger, Creative Director adidas NEO Label.

NEO denim will be central to the collection, with new items released throughout fall and winter. From colored to printed, skinny to drop crotch jeans and a variety of textures, NEO will be teens' denim destination for back-to-school and beyond.

With styles inspired by sportswear, the street and the hottest new fashion trends there is also NEO footwear for everyone this season. Iconic silhouettes will feature fun, fresh details like unexpected color blocking and pops of neon. Girls will be able to customize their shoes with fun twists like removable or hidden details and reversible straps. The trendy wedge sneaker will also continue to be a hit for Fall 2013.

Teens can complete the outfit with NEO's cutting edge Fall 2013 styles, which pull influence from images of music, outer space and urban landscapes. Guys' graphic tees feature images of blasting stereos and oversized headphones, while girls' looks take on literal interpretations of natural-chic with animal motifs and prints.

Back-to-school shoppers will find plenty of wildly stylish animal prints from NEO. Re-imagined and reinterpreted by NEO, leopard and zebra prints pop up throughout the collection unexpectedly: in a heart shape, on the lining, or more overtly as an allover print. They are juxtaposed with clashing neons or in crisp black and white color combinations.

Playing with color blocking and textures from matte to shiny, the NEO Fall 2013 pieces are designed to be layered. In September, key pieces will include a sleek silver bomber jacket and galaxy-print tights for girls. Guys can wear a graphic tee featuring an iconic city skyline or a standout color blocked yellow and collegiate navy jacket with mesh detail.

As temperatures cool down in October and November, NEO shelves will be stocked with stylish warm outerwear with Sherpa lining. The print of the moment, hounds tooth, is taken in a totally new direction, graphically interpreted and intertwined with Nordic and mountain prints on puffer coats, denim shirts and hoodies. Mix and match these pieces with utilitarian-inspired nylon vests, updated flannel shirts, trendy camouflage prints and a complete selection of winter boots to protect your feet.

Heading into the holidays, NEO incorporates rocker-glam sparkle and studs into girl's styles and ruggedly chic mountain prints into guy's fully lined cardigans and laid-back cool button downs.

adidas NEO Label


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search